This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Advertising Technology
How Can Contextual Advertising Help Us Prepare for a Cookieless Future?
Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backward step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-party cookies. Apple…
- Content Marketing
From AI to Events: Key Insights for Marketing to Technical Audiences in 2024
The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online Research Dominates the Buying Process One of the most striking findings is that technical buyers now spend an average of…
- Analytics & Testing
Clarabridge: Actionable Insights from Every Customer Interaction
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to…
- Content Marketing
Why Medium.com Is Critical for Your Marketing Strategy
The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion. SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority…
- Paid and Organic Search Marketing
Interview with Steven Woods: Digital Body Language
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…
- Marketing Books
What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a 1977 episode of the sitcom Happy Days and has since become a widely recognized term in popular culture. In the…
- Social Media & Influencer Marketing
The Best Way to Manage Multiple Twitter Accounts
Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and Twitter would eventually become unresponsive. I’m only guessing that the developers and QA folks testing the app don’t have many…
- Artificial Intelligence
Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…
- E-commerce and Retail
How to Win Back Customers
One of the most important things for a new or established business is ensuring they have consistent income. No matter what business you’re in, returning customers is an excellent way to establish a stable revenue. A natural part of this however, is that customers will be lost over time to churn. To offset a loss in churn, business can do…
- Customer Data Platforms
Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle
With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I’m not sure of any platform that includes a form builder, payment processing for subscriptions, an affiliate program, and email verification.…
