This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Maximize The Impact Of A Single Piece Of Content For Your Business
A lot of the pressure around content marketing comes from the feeling that we need to be producing new pieces, new ideas, and new formats constantly. Every time we post a video or blog post, the slate goes blank again, and it’s back to square one. It often seems that to be a thought leader means having new — even…
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EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling to keep up with algorithm changes and emerging trends. The need for a more responsive, data-driven approach to e-commerce SEO has never…
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Social Local Mobile Behavior
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you…
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PHP: Use the WordPress API to Build a Shortcode to List Subpages
We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function,…
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The Rise of the Progressive SMB
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C,…
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Snov.io: A Complete Platform For Email Prospecting And Cold Outreach
There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…
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How Julius Is Increasing the ROI of Influencer Marketing
Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 That’s why the total influencer marketing spend is estimated to increase from $1 billion to…
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10 Essentials Elements for Efficient Content Production
Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and…
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Envato: Why I Pay For WordPress Themes From The ThemeForest Marketplace
Several years ago, I built a site for some friends to help their new business get off the ground. I licensed an industry-specific WordPress theme from Envato’s marketplace, ThemeForest, because they had a tight budget and needed to get up and running quickly. Years later, they called me up and said there was a problem with the site when their…
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Subbly: Launch Your Subscription Box Service With This E-commerce Platform
One huge rage that we’re seeing in e-commerce is subscription box offerings. Subscriber boxes are an intriguing offering… from meal kits, children’s education products, to dog treats… tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty, surprise, exclusivity, and price are all characteristics that drive subscription box sales. For creative e-commerce businesses, subscription boxes can be…
