This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Why Team Communication Is More Important Than Your Martech Stack
Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics! conference. OWOX, the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their knowledge and ideas. OWOX BI Team would like you to think over the concept proposed by Simo Ahava, which definitely has potential…
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E-commerce and Retail
PayStand: Accept Credit Cards with No Transaction Fees
When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to…
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Marketing Tools
MindManager: Mind Mapping and Collaboration for the Enterprise
Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…
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Marketing Books
What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a 1977 episode of the sitcom Happy Days and has since become a widely recognized term in popular culture. In the…
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Content Marketing
Crafting Identity: The Artistry Behind Brand Identity Services
The need for a distinct brand identity has never been more crucial in the vast marketplace of products and services, where competition is fierce, and attention spans are fleeting. Brands are more than just logos and taglines; they’re storytellers, weaving narratives that resonate with consumers on emotional levels. Enter the artisans of brand identity services, the unsung heroes behind the…
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E-commerce and Retail
Soona: An All-in-One Solution for High-Quality E-commerce Product Imagery, Photography, and Video
E-commerce brands face the constant challenge of producing high-quality visual content to attract and engage customers. The demand for fresh, compelling product photos, videos, and social media assets can be overwhelming, especially for smaller businesses with limited resources. Many struggle to balance the need for professional-looking imagery with budget constraints and tight timelines, often sacrificing quality or timeliness. Soona Soona…
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Content Marketing
11 Essential Ingredients to a Compelling Blog Post
Some of the best content you’ll find on the web happen when you’re able to take a complex process and simplify it. Copyblogger has done just that with this infographic on writing blog posts. Every aspect of the advice is to refine and polish the post to acquire and keep readers. There are some key before & afters, too… Before…
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Content Marketing
Keep This Handy: The 10 New Rules of Crisis Communication
Our agency is located in Indiana and when the powers-that-be in the state passed their version of the Religious Freedom Restoration Act (RFRA), a crisis ensued. It wasn’t simply a government crisis. Since it impacted the business sector, it became a crisis for all of us doing business within the state. Especially when some some business leaders outside the state…
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E-commerce and Retail
Visa’s Single Sign-On Checkout is a Winner!
Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that already has wide adoption. With rapid growth over the last 10 months, Visa Checkout has seen significant adoption and conversation…
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Sales Enablement, Automation, and Performance
Always Be Closing: 10 Statistics Driving Sales Change
The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from word-of-mouth and cold calling. I don’t ever doubt that either of these strategies work – of course they do. Sales…
