This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Tools
How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe…
- Content Marketing
WordPress and MySQL: What’s Your Word Count?
There’s been some talk on blogs about the average word count of a WordPress post. Some light has been shed that search engines will only weigh the impact of the first x number of characters, where x is currently unknown. As a result, anything after that is simply a waste of words. I’m rather garrulous with my blog posts so…
- Content Marketing
Should Sales Teams Blog?
I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog? Here are the results: Are you kidding me? 55.11% of companies forbid their sales people to blog? First of all… if that’s the case with a company I’m thinking of doing business with,…
- E-commerce and Retail
5 Proven Times to Send Your Automated Emails
We’re huge fans of automated emails. Companies don’t often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads and customers. Emma has done a fantastic job in pulling together this infographic on the top 5 most effective automated…
- Content Marketing
This Fat Guy Loves Coca-Cola Marketing
I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty straightforward. When I eat right and exercise, I lose weight. When I don’t exercise or…
- Marketing Books
Help Lead the Marketing Rebellion
The first time I met Mark Schaefer, I instantly appreciated his experience and deep insight. Mark works with leading companies to improve their marketing efforts. While I’m a competent practitioner in this industry, I look to a handful of leaders for vision—Mark is one of those leaders that I pay attention to. While Mark is a seasoned marketing veteran, I…
- Event Marketing
How Ink Factory’s Graphic Recordings Make Meetings, Events, and Presentations Unforgettable
Capturing—and keeping—your audience’s attention is more challenging than ever. Whether you’re hosting a corporate training, delivering a keynote, or pitching a bold new idea, it’s not enough to present content—you have to make it stick. That’s where Ink Factory comes in, offering a powerful visual tool that transforms live content into vibrant, memorable illustrations through the art of graphic recording.…
- Content Marketing
The Dramatic Impact of Online Visual Storytelling
There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what is to come. Imagery is an understated strategy when it comes to developing your content. If you haven’t already –…
- Content Marketing
Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
- Content Marketing
Plone: The Enterprise-Grade CMS Platform for Secure and Scalable Web
Enterprise organizations face numerous challenges in managing their online presence effectively. The demands placed on content management systems are ever-increasing, from security concerns to scalability issues, from user experience (UX) to integration capabilities. Businesses, educational institutions, and government agencies alike require robust solutions that can adapt to their evolving needs while providing a secure and user-friendly content creation and distribution…
