This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Mobile Marketing, Messaging, and Apps
UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…
- Artificial Intelligence
Logome: Generate Your Logo, Brand Kit, and More With AI
Establishing a strong brand identity is crucial for success in today’s competitive business landscape. However, many entrepreneurs and small business owners struggle with creating professional-looking logos and cohesive branding materials. The process can be time-consuming and expensive and often requires specialized design skills. This leaves many businesses with subpar branding that fails to make a lasting impression on potential customers.…
- Marketing Tools
zipBoard: Streamlining Proofing and Collaboration Workflows for Any Digital Asset
Online proofing has become an essential process in the digital age, ensuring accuracy and effectiveness in various content creation, document collaboration, and marketing collateral. This systematic approach involves several prioritized steps, each crucial in maintaining the integrity and appeal of digital content. Brands utilize proofing processes and workflows to collaborate, verify, and approve: Accuracy and Quality: The primary goal of…
- Artificial Intelligence
3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…
- Paid and Organic Search Marketing
LinkTiger: The Costly Impact of Broken Links And How To Be Alerted Of Them
A well-functioning website is crucial for any business or organization. A seamless user experience is key to attracting and retaining visitors, and a critical part of that experience is ensuring that all links on your site work as intended. Broken links can wreak havoc on your website’s usability, reputation, and search engine rankings: The User Experience Nightmare: Imagine clicking on…
- Advertising Technology
BizX: Save Cash and Grow Your B2B Business Through This Barter Marketplace
Running a startup, agency, or small business can be exhilarating, but it often comes with the challenge of managing cash flow while meeting various needs. Juggling expenses, investing in growth, and ensuring you have enough cash to cover the unexpected can be a constant source of stress. What if there was a way you could access the services you need…
- Content Marketing
Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
- Content Marketing
Plone: The Enterprise-Grade CMS Platform for Secure and Scalable Web
Enterprise organizations face numerous challenges in managing their online presence effectively. The demands placed on content management systems are ever-increasing, from security concerns to scalability issues, from user experience (UX) to integration capabilities. Businesses, educational institutions, and government agencies alike require robust solutions that can adapt to their evolving needs while providing a secure and user-friendly content creation and distribution…
- Marketing Tools
How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe…
- Analytics & Testing
Botco.ai: HIPAA-Compliant Conversational Marketing Solution
Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties.The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM,…
