This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Digital Marketer Training
The writing was on the wall in the digital marketing industry as the pandemic spread, lockdowns struck, and the economy took a turn. I wrote on LinkedIn in those early days that marketers needed to turn off Netflix and prepare themselves for the coming challenges. Some people did… but, unfortunately most didn’t. The layoffs are continuing to rip through marketing…
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gShift: A Case Study in SaaS Onboarding Best Practices
We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are…
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BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
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Smartfile: Whitelabel Your Large File Solution
Whether you are starting a new business, or launching a new product, the first question you have to ask is, “Who is my market/customer”? Sounds easy, right? Before I get to the part about us completely failing to answer that question correctly, let me give you my two-sentence business pitch: SmartFile (that’s us) is a file sharing company designed for…
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5 Steps To Capture Every Lead At Your Next Public Speaking Event or Conference
While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and…
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Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we’ve got the microsite, we’ve got the email newsletter, and we’ve got the online registration system. But we’ve got one more idea that we’re thinking about trying, and it’s a little crazy. Maybe you can help tell us…
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The Challenge of Marketing Silos and How to Break Them
Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own…
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How Email Engagement Compares to Social Engagement
As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to utilize email for their company. I have no doubt as to the power of email and it’s ability as a…
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The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our…
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FADEL IPM Suite: Power Smarter IP Licensing For Your Enterprise with AI-Driven Precision
Managing rights, royalties, and brand compliance across global content, merchandise, and publishing deals has never been more complex—or more critical. With rising IP infringement risks, disjointed data silos, and increasing audit demands, organizations are under pressure to modernize their approach to licensing. Relying on spreadsheets and manual workflows isn’t just inefficient—it puts your entire IP strategy at risk. FADEL IPM…
