This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
BizX: Save Cash and Grow Your B2B Business Through This Barter Marketplace
Running a startup, agency, or small business can be exhilarating, but it often comes with the challenge of managing cash flow while meeting various needs. Juggling expenses, investing in growth, and ensuring you have enough cash to cover the unexpected can be a constant source of stress. What if there was a way you could access the services you need…
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Advertising Technology
Modular Content Strategies for CMOs to Cut Down on Digital Pollution
It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that content for customer experience. The concept of modular content isn’t new – it still exists as a rather conceptual model…
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Content Marketing
3 Real-Time Content Localization Methods to Increase Engagement
When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, 50% of consumers who search locally on their smartphone visit a store within a…
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Content Marketing
Camtasia: The Easiest Screen Recording and Video Editing Software For Your Business
Whether you’re looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty of hardware and memory… so online platforms aren’t typically an option. Some video editing mobile applications are pretty good, but they lack the desktop real estate that your large monitor has to comfortably…
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Advertising Technology
Roster: Supercharge Your Word-of-Mouth Sales and Ambassador Marketing
Brands face the daunting challenge of cutting through the noise and capturing the attention of their target audience. Traditional marketing methods often fall short in building authentic connections and driving sustainable growth. Enter ambassador marketing – a powerful strategy that harnesses the influence of loyal customers and the word-of-mouth (WOM) of fans to spread brand love and drive sales. What…
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Content Marketing
Gyre: How To Increase YouTube Reach and Views with Pre-Recorded Video Streaming Loops
In the highly competitive world of video marketing, growing a channel and keeping your audience engaged is more challenging than ever. With millions of creators producing fresh content daily, standing out can feel like a never-ending task. How can content creators—whether musicians, educators, podcasters, or influencers—effectively increase their reach and retain viewer attention? One emerging strategy is cyclic streaming, which…
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Analytics & Testing
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…
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Email Marketing & Automation
Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…
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Content Marketing
InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign
Today, I joined over 100 other B2B influencers in the launch of Influencer Active. This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is unique because it connects brand marketers with curated influencers who have built a significant following and credible reputation on various channels. The…
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Email Marketing & Automation
How Email Engagement Compares to Social Engagement
As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to utilize email for their company. I have no doubt as to the power of email and it’s ability as a…
