This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
5 Most Common Mistakes Made by JavaScript Developers
JavaScript is the base language for virtually all modern-day web applications. In the past few years, we have seen an increase in powerful JavaScript-based libraries and frameworks in building web applications. This worked for single-page applications as well as server-side JavaScript platforms. JavaScript has become omnipresent in the world of web development. This is why it is a major skill…
- Content Marketing
Headliner: Build Audiograms For Your Podcast To Promote Socially
The podcast industry continues to grow for businesses. We’ve seen the incredible impact on the podcast series that we’ve helped companies to launch – many easily moving into the top percent of their industry due to a lack of competing alternatives. Podcasting is a fantastic marketing channel for several reasons: Voice – provides an intimate and emotionally engaging experience where…
- Email Marketing & Automation
How Email Engagement Compares to Social Engagement
As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to utilize email for their company. I have no doubt as to the power of email and it’s ability as a…
- Email Marketing & Automation
5 Steps To Capture Every Lead At Your Next Public Speaking Event or Conference
While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and…
- Content Marketing
PressRush: The Polite Pitching Platform for Journalist Outreach
Every day I receive dozens of pitches in my inbox. Many of them are poorly written, most aren’t relevant to my site, but there’s always a nugget of gold in the pile of PR spam so I pay attention. I received a pitch this week where the email appeared quite a bit different and provided a positive pitch experience for…
- Content Marketing
InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign
Today, I joined over 100 other B2B influencers in the launch of Influencer Active. This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is unique because it connects brand marketers with curated influencers who have built a significant following and credible reputation on various channels. The…
- Marketing Tools
I Canceled My Basecamp Account Today
In the past, I’ve been a fan of 37 Signals. They were ahead of their day in user interface design and simplicity. Their book, Getting Real, still impacts how I develop, design, and build product requirements. Since last summer, I’ve utilized a Basecamp account to track several projects and clients. While reading the 37 Signals blog over the last year, I’ve noticed…
- Marketing Infographics
How Are We (vs You) Using Social Media?
I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it. The reason why it’s good is because it’s an honest look and comparison of how marketing professionals utilize social media versus the average, non-marketing person. I don’t believe enough leaders in this industry paint an honest picture of social media usage. Many…
- Content Marketing
Are You an Elephant or a Butterfly?
I watched a presentation with Roger Williams, a regional non-profit owner and entrepreneur. Roger shared a fantastic business analogy; he asked, “Are you an Elephant or a Butterfly?” Both elephants and butterflies are memorable, but they have distinct differences. Elephants Elephants, though not conventionally beautiful, embody strength and resilience. Their journey, often through muddy and challenging terrains, symbolizes the gritty…
- Customer Data Platforms
ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them. Okay… But let’s recap. Didn’t the marketing automation giants…
