This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts
To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer…
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Headliner: Build Audiograms For Your Podcast To Promote Socially
The podcast industry continues to grow for businesses. We’ve seen the incredible impact on the podcast series that we’ve helped companies to launch – many easily moving into the top percent of their industry due to a lack of competing alternatives. Podcasting is a fantastic marketing channel for several reasons: Voice – provides an intimate and emotionally engaging experience where…
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How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right…
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Your Checklist For Optimizing Your Email Design To Be Mobile Responsive
Nothing disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to…
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Amplemarket: Stop Guessing, Start Growing with AI-Powered B2B Sales Intelligence
Relying on outdated methods and guesswork simply won’t cut it for B2B sales. To truly excel, you need a solution that empowers your team with the insights and tools they need to close deals faster and more efficiently. Traditional sales often involve juggling multiple platforms, sifting through mountains of data, and struggling to maintain high deliverability rates. This wastes valuable…
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Birthdays: A Free Slice of Cheesecake Is A More Powerful Marketing Strategy Than You Think
Every year, I look forward to one memorable but straightforward reward: a free slice of cheesecake at The Cheesecake Factory on my birthday. It’s not just the dessert—it’s the experience. I don’t need a reminder of what day it is. I don’t even need a sales pitch. I show up because the brand remembered me, made me feel appreciated, and…
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Mia: Local Business Reviews, Loyalty, and CRM
Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d recommend…
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Building Value into Every Step of Your Customer Journey
Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment. It’s also just the beginning. Forward-thinking marketing teams take an…
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3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…
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What Elements Should You Be Testing in Your Email Campaigns?
Using our inbox placement platform, we did a test a couple of months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased by over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get…
