This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
How to Block Search Engines from Indexing WordPress
It seems every second client we have has a WordPress site or blog. We do a ton of custom development and design on WordPress – everything from building plugins for companies to developing a video workflow application using Amazon cloud services. WordPress isn’t always the right solution, but it’s quite flexible and we’re pretty good at it. Many times, we…
- Customer Data Platforms
Successeve: Unlock the Power of Product-Led Sales and Customer Success
Companies often struggle to convert potential leads into loyal customers while maintaining long-term engagement. With so many customer interactions happening across various touchpoints, staying on top of these interactions becomes overwhelming. How can businesses streamline customer relationships, prevent churn, and boost revenue? Successeve Successeve is a comprehensive customer intelligence platform that drives growth and retention by transforming customer data into…
- Content Marketing
How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…
- Artificial Intelligence
Narrato: Empowering Teams to Produce High-Quality Content at Scale with Generative AI
Content marketers and business owners face numerous challenges. The demands of content marketing can be overwhelming, from generating fresh ideas and creating engaging content to managing teams and optimizing for search engines. As competition for audience attention intensifies, marketers must find ways to produce high-quality content efficiently while maintaining consistency across channels. Narrato Narrato is an all-in-one AI-powered content platform…
- Content Marketing
30 Marketing Statistics You Shouldn’t Miss
Any infographic that brings marketers back to the core of their efforts is really powerful. We were just sitting with a client today and walking through the baseline of a great content strategy… developing recent, frequent and relevant content on a platform optimized for search. With that baseline is there, ensuring that a mobile strategy is deployed. And along with…
- Analytics & Testing
WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you’re running a WordPress blog, there’s quite a simple way to set up Google Analytics Site Search: Select your site in Google Analytics and click Edit. Navigate to a view in which you want to set up Site Search. Click View Settings. Under Site…
- Content Marketing
How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as usual. Last week, I completed a marketing workshop at a large company in the healthcare industry. One of the points…
- Social Media & Influencer Marketing
ApexChat: Respond To Your Webchat 24/7 With Knowledgable Chat Agents
A few clients of ours were pretty happy with the chat they’d integrated into their sites… until we revealed some terrible news. When we analyzed the chat leads, we found that the leads that had direct contact with a representative typically closed after scheduling an appointment with the client. The Problem With Web Chat The clients only responded to chat…
- E-commerce and Retail
Design Effective E-commerce Product Pages
There are millions of e-commerce sites out there and, thankfully, developers, designers and consultants who work on e-commerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites: The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is…
