This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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ON24 Webinar Benchmarks Report: How Well Are Your Webinars Performing?
Webinars are one of the most powerful tools for creating more engagement, collecting more data, and driving more efficiency out of your marketing efforts. But what does a good webinar program look like, and what can you do to make your webinars stand out? The ON24 Webinar Benchmarks Report for 2022 highlights the profound influence of digital engagement platforms on…
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App: Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers
If you’re concerned that your email is not getting to your subscriber’s inbox, there’s a chance that the IP address you’re sending from has been blacklisted. You can enter the IP Address that you’re sending your email from, or you can enter the domain or subdomain you’re sending from and this form will resolve it. IP Address: Check IP What’s…
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Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…
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6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence (AI) is quickly becoming one of the most popular marketing buzzwords. And for good reason – AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing brand visibility, AI can be used for a number of different tasks, including influencer marketing, content creation, social media management, lead generation,…
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How Is Digital Marketing Feeding Your Sales Funnel
When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words……
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The Future of Marketing: A Roadmap to AI-Driven Customer Experience Orchestration
The marketing landscape is fundamentally transforming, driven by the convergence of artificial intelligence (AI), predictive analytics, and composable technologies. As we move toward 2030, the traditional boundaries between human creativity and machine capability are blurring, creating new possibilities for personalized, efficient, and effective customer engagement. This comprehensive roadmap explores how emerging technologies are reshaping marketing operations across organizations of all…
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How to Deploy a Successful Marketing Automation Strategy
How do you deploy a successful marketing automation strategy? This is the million (or more) dollar question for many businesses. And it’s an excellent question to be asking. However, first, you must ask what is classified as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. A few…
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What Is A Chatbot? The Evolution from Simple Scripts to Sophisticated AI
A chatbot is a computer program designed to simulate conversation with human users, particularly over digital channels. While today’s chatbots leverage advanced artificial intelligence (AI) and natural language processing (NLP), their journey from simple pattern-matching systems to sophisticated conversational agents spans over five decades of technological evolution. Table of ContentsThe History of ChatbotsThe Dawn of Chatbots: Setting the Foundation (1960s-1980s)The…
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What Are The Largest Social Media Platforms in 2024?
Staying updated with social media trends is crucial for business owners, sales professionals, marketers, and technologists. When we talk about a large social media network, it’s not always clear what we’re referring to. The term is inherently subjective and can be interpreted in several ways, each with implications for understanding a platform’s reach and influence. Measuring “Largeness” There’s a multitude…
