This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Getting More Likes For Instagram Ads: 8 Best Practices To Follow
Competition is heating up on the platform though, and brands are looking to get the most out of their Instagram ad campaigns. One method brands are using to gauge engagement, and brand value is getting more likes. We are going to be talking about strategies that can improve the number of likes you can...
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Time to Spring Clean that Email Marketing Program
It's that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I've already done a deep clean of my humble abode. It's not a bad idea to translate cleanliness to your...
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Four Strategies For Finding Influencer Monetization Opportunities in 2023
Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023...
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Hug Your Haters? Maybe It Should Be Love Your Lovers!
Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age. Jay argues that businesses need to embrace complaints as an opportunity to improve their products, services, and customer experience. Jay provides compelling statistics and real-world examples...
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Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity...
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WordPress: Create Sidebars Automatically For Each Category
I've been simplifying this site to improve speed times and to attempt to monetize the site better without irritating my readers. There are multiple ways that I've monetized the site... here they are from most to least lucrative: Direct sponsorships from partner companies. We work on collective...
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Modular Content Strategies for CMOs to Cut Down on Digital Pollution
It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that content for customer experience. The concept of modular...
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Why Team Communication Is More Important Than Your Martech Stack
Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics ! conference. OWOX , the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their knowledge and ideas. OWOX BI Team would...
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Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers' attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms companies use to manage, deliver, and optimize their...
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with the latest trends. Here are five trends that will shape 2026 and strategies highly successful...