This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Omniconvert: Boosting Revenue Through Advanced Experimentation and Personalization
E-commerce businesses face the ongoing challenge of converting website traffic into paying customers. With acquisition costs rising, companies need to maximize the value of their existing traffic and find ways to boost conversions and revenue. Many struggle to test different website elements effectively, personalize the user experience (UX), and gather meaningful customer insights. Without the right tools and strategies, businesses…
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E-commerce and Retail
How to Design Your Shopping Cart Abandonment Email Campaigns
There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your…
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Sales Enablement, Automation, and Performance
Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to combine their work using custom solutions and spreadsheets. Yet this underserved group…
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Marketing Books
Kiss Theory Good Bye: The Five Crippling Habits of Companies
Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had…
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Analytics & Testing
My Online Marketing Checklist in Prioritized Order
There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing…
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Advertising Technology
Jeeng: 3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue
As consumers have moved increasingly to online news consumption and have many more options available, print publishers have seen their revenue plummet. For many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct-selling…
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E-commerce and Retail
“Art of War” Military Strategies are the Next Way to Seize the Market
Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy.…
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Analytics & Testing
Appinions: The Who, What and Which of Influence Marketing
Some marketing technology platforms age like fine wine as they continue to unwind the issues that plague marketers. Appinions appears to be one of those platforms. When we did a post a few years ago, it was a nice little platform that provided influence by topic and person – very useful at the time. Years later and it’s a comprehensive…
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E-commerce and Retail
The New Face of E-Commerce: The Impact of Machine Learning in the Industry
Did you ever anticipate that computers might be able to recognize and learn patterns in order to make their own decisions? If your answer was no, you are in the same boat as plenty of experts in the e-commerce industry; no one could have predicted its current state. However, machine learning has played a significant role in the evolution of…
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Paid and Organic Search Marketing
Cross-Domain Canonicals are NOT for Internationalization (Use hreflang)
A cross-domain canonical tag is a specific application of the rel="canonical" link element used in SEO, but it extends across different domains. This tag is crucial when managing identical or highly similar content across multiple websites. When to Use a Cross-Domain Canonical Tag: Managing Duplicate Content Across Different Domains: If you have the same content published on multiple websites (different…
