This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
What is Organic SEO?
If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should…
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Marketing Books
The Monkey Gods Have Spoken, Scott Adams Writes a Book!
Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice. I’ve been reading Scott’s blog for quite a while and it’s, by far, the funniest blog I’ve ever read. Here’s a snippet from Scott’s post on an Indian Monkey Attack: According to the BBC, devout Hindus think…
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Analytics & Testing
Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution
Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos make it difficult to accurately attribute new contacts, leads, customers, and revenue to marketing efforts, resulting in wasted advertising budgets…
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Marketing Infographics
Web Accessibility Goes Well Beyond Screen Readers
One issue with the internet that’s eerily silent in the United States is the requirement for accessibility by those with disabilities. The web provides a profound opportunity to overcome these obstacles so it’s a focus that your business should begin paying attention to. In many countries, accessibility is no longer an option, it’s a legal requirement. Accessibility isn’t without challenges,…
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Advertising Technology
Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging
Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on their car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers. And it worked. When…
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Analytics & Testing
Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics
While many analytics platforms on the market are remnants of technology that’s over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time with your site’s layout, navigation and calls-to-action. Ptengine offers a collection of tools built specifically for these goals. Heat Map…
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Advertising Technology
LinkedIn Campaign Manager Releases Its Newest Campaign Reporting Experience
LinkedIn announces a redesigned reporting experience for LinkedIn Campaign Manager, making it easier to understand how your campaigns are performing. The new interface delivers a clean and intuitive experience that lets you more easily manage and optimize your campaigns. LinkedIn Campaign Manager Enhancements Include: Save time in campaign reporting – With this new reporting experience, you can quickly see…
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Analytics & Testing
Keak: The First AI Agent Capable of Continuous, Automated A/B Testing and Optimization
Website optimization is essential for businesses aiming to maximize conversions and provide a superior user experience. However, testing various website elements to identify winning variations can be time-consuming, costly, and complex. That’s where Keak steps in. Keak Keak is the first AI-powered platform designed to run continuous A/B testing on your website. Unlike traditional testing tools that require manual setup…
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Analytics & Testing
TrendSpottr: Transform Social Noise Into Actionable Early Signals
Prior to social media’s prominence, there was a lawn care company that recorded all of it’s customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up in the region and then send highly focused emails based on the trending topics. Lawn care lovers would see the…
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Content Marketing
5 Essentials for Optimizing Marketing Automation
For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth: marketing automation is a silver bullet. Implementing automation software won’t automatically increase engagement and conversions. To achieve those results, marketers…
