This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
The 6 Roadblocks to Going Global with Your Retail or E-Commerce Organization
As domestic commerce and e-commerce organizations seek to expand their reach and tap into new markets, shifting to global sales becomes an increasingly attractive prospect. However, the transition from domestic to international commerce presents a unique challenge that requires careful navigation. This article will explore the roadblocks companies may face when making this shift and highlight the role of technology…
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Analytics & Testing
Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution
Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos make it difficult to accurately attribute new contacts, leads, customers, and revenue to marketing efforts, resulting in wasted advertising budgets…
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E-commerce and Retail
Foursixty: Make Your Instagram Shoppable with UGC and Ambassador Shops
For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated content (UGC) and influencer partnerships into something that builds engagement and drives sales directly from your social platforms? Foursixty Foursixty provides the solution—bridging the gap between content and commerce with an intuitive platform that turns Instagram…
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Paid and Organic Search Marketing
What is Preloading, and How Does it Impact Core Web Vitals and Your User Experience?
According to Google Search Console (GCS), one area of improvement I have on Martech Zone is improving my mobile performance as per Core Web Vitals (CWV), a set of metrics that Google uses to evaluate page performance and user experience. My site utilizes custom fonts, and I noticed that there’s quite a delay in loading the page on mobile devices…
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Content Marketing
Lesson.ly: The Teaching and Learning Application
There are times, especially in technology, that you want to provide a quick and easy lesson for your platform. As an example, we developed CircuPress as a self-service email application for WordPress… but it does require a few steps to setup. We could do a video that shows the setup, but the user will then need to pause/continue as they…
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E-commerce and Retail
Tadpull: The E-commerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult. Access to critical customer, inventory, and campaign data becomes necessary for further expansion and helps leaders make insightful, calculated business decisions. In today’s landscape where…
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Analytics & Testing
Keak: The First AI Agent Capable of Continuous, Automated A/B Testing and Optimization
Website optimization is essential for businesses aiming to maximize conversions and provide a superior user experience. However, testing various website elements to identify winning variations can be time-consuming, costly, and complex. That’s where Keak steps in. Keak Keak is the first AI-powered platform designed to run continuous A/B testing on your website. Unlike traditional testing tools that require manual setup…
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Advertising Technology
LinkedIn Campaign Manager Releases Its Newest Campaign Reporting Experience
LinkedIn announces a redesigned reporting experience for LinkedIn Campaign Manager, making it easier to understand how your campaigns are performing. The new interface delivers a clean and intuitive experience that lets you more easily manage and optimize your campaigns. LinkedIn Campaign Manager Enhancements Include: Save time in campaign reporting – With this new reporting experience, you can quickly see…
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Mobile Marketing, Messaging, and Apps
5 Considerations When Localizing Your Mobile App for the Japanese Market
As the world’s third-largest economy, I could understand why you would be interested in entering the Japanese market. If you’re wondering how your app can successfully enter the Japanese market, then keep on reading to learn more about this! Japan’s Mobile App Market In 2018, Japan’s eCommerce market was worth $163.5 billion USD in sales. From 2012 to 2018 the…
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E-commerce and Retail
The Benefits of Using Tablet Point of Sales Systems In-Store
When retail outlets think about a point of sale tablet, they may simply be thinking of a replacement for the clunky, massive, old POS that they purchased a decade ago. It’s important to keep in mind that a POS tablet doesn’t simply solve the problem of hardware costs, it’s also a versatile tool that can improve the shopping experience of…
