Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • E-commerce and RetailTop E-Commerce Features and The Online Shopping Platforms That Support Them

    The Top 25 E-Commerce Features And The Platforms That Support Them (Updated for 2024)

    Over the past few decades, e-commerce has transformed from a niche offering to a dominant force in the global economy. In the early days, online shopping was limited to a handful of websites with rudimentary features and slow adoption. As technology advanced, the rise of secure payment methods, mobile devices, and user-friendly platforms revolutionized how consumers interact with businesses. Today,…

  • Social Media & Influencer MarketingLargest Social Media Platforms

    What Are The Largest Social Media Platforms in 2024?

    Staying updated with social media trends is crucial for business owners, sales professionals, marketers, and technologists. When we talk about a large social media network, it’s not always clear what we’re referring to. The term is inherently subjective and can be interpreted in several ways, each with implications for understanding a platform’s reach and influence. Measuring “Largeness” There’s a multitude…

  • Artificial Intelligence
    What is a Chatbot?

    What Is A Chatbot? The Evolution from Simple Scripts to Sophisticated AI

    A chatbot is a computer program designed to simulate conversation with human users, particularly over digital channels. While today’s chatbots leverage advanced artificial intelligence (AI) and natural language processing (NLP), their journey from simple pattern-matching systems to sophisticated conversational agents spans over five decades of technological evolution. Table of ContentsThe History of ChatbotsThe Dawn of Chatbots: Setting the Foundation (1960s-1980s)The…

  • Customer Data PlatformsTypeform - Data Collection Form Platform

    Typeform: Turn Data Collection Into A Human Experience

    A few years ago, I completed a survey online, and it actually wasn’t a chore… it was elegant and simple. I looked up the provider, and it was Typeform. Typeform came about because the founders wanted to change how people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we…

  • Marketing Infographics
    PPTPOP: Presentation Tips

    PPTPOP: The Ultimate Guide to Creating and Delivering Powerful Presentations

    An excellent presentation can influence decisions, inspire action, and transform ideas into reality. Mastering these presentation fundamentals will help you communicate more effectively and confidently, whether speaking to a small team or a large audience. Starting with the Basics Before diving into complex presentation techniques, it’s essential to master the fundamental elements that form the backbone of any successful presentation.…

  • Advertising Technologywhat is the best time to run facebook ads

    What is the Best Time to Run Facebook Ads?

    Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…

  • Marketing Infographics
    PR Crisis Communication Checklist

    10 Steps to Managing Crisis Communications

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response to what you’re supposed to say to all of the social mentions coming into determining whether or not it is a real crisis. But amid the chaos, it is always important to have…

  • Customer Data Platforms
    Pollfish: DIY AI-Driven Mobile Global Surveys to Consumers

    Pollfish: Deliver DIY AI-Driven Global Online Surveys Effectively via Mobile

    Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more critical for making informed business decisions. Pollfish Pollfish is transforming the DIY market research landscape with its mobile-first, AI-powered survey…

  • E-commerce and RetailShopify Template Liquid - Customize SEO Title and Meta Description

    Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid

    If you’ve been reading my articles over the last few months, you’ll notice that I’ve been sharing a lot more about ecommerce, especially with regard to Shopify. My firm has been building out a highly customized and integrated Shopify Plus site for a client. Rather than spending months and tens of thousands of dollars on building a theme from scratch,…

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