This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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UpRipple: All-in-One CRM, Sales, and Marketing Automation for Small Business
Many small businesses struggle to manage customer relationships, marketing campaigns, and daily processes, often patching together multiple tools that waste time and create inefficiencies. The result? Missed leads, slower growth, and inconsistent customer experiences. What’s needed is an affordable, all-in-one solution that helps businesses work smarter without adding complexity. UpRipple UpRipple is a small business CRM and marketing automation platform…
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The 10 Elements For Highly Effective, Engaging Email Message Copy
While email has advanced a little bit in the last couple of decades with HTML, responsive design, and some other elements, the driving force behind an effective email is still the message copy that you write. I’m often disappointed in the emails I receive from companies where I have no idea who they are, why they emailed me, nor what…
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The Rise of the Modern Mobile Traveler
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…
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Is the Juice Worth the Squeeze?
1.webp” border=”0″ alt=”lemon-squeeze.png” align=”left” /> If you haven’t heard about Horizon Realty just do a quick search on Google and you’ll find a few interesting articles, like this post on Mashable. For a quick background, a former tenant of theirs, Amanda Bonnen, sent out a tweet about living in mold in one of their units. Horizon filed a lawsuit for…
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How To Build A Podcast Website For Free
Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…
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Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to combine their work using custom solutions and spreadsheets. Yet this underserved group…
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10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…
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Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often leads to inefficiencies, increased costs, and potential errors. What if there was a way to centralize all these tasks into one powerful, user-friendly solution? Plesk Plesk is an all-in-one web…
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5 Tools That Will Improve Your Results from Blogging
A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you get maximum value from it. In this article, we’ve outlined 5 tools that will help improve your results from blogging, leading to more traffic and,…
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How To Develop Website, Ecommerce, Or Application Color Schemes
We’ve shared several articles on the importance of color in relation to a brand. For a website, e-commerce site, or mobile or web application, it’s just as critical. Colors have an impact on: The initial impression of a brand and its value – for example, luxury goods often utilize black, red implies excitement, etc. Purchase decisions – the color contrast…
