This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
The Surprising Words That Get Top Content Shared
Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising,…
- Customer Data Platforms
The Role of Sales and Marketing Technology in Dubai’s Real Estate Market
Dubai’s real estate market has cemented itself as one of the most dynamic and profitable property markets globally. Known for its high-end developments, futuristic skyline, and investor-friendly policies, Dubai attracts a broad spectrum of buyers, from international investors to luxury homeowners. As the city continues to evolve, so do the methods used to market and sell real estate. In an…
- Content Marketing
The A to Z Guide to Personal Branding
As I grow older, I’m beginning to figure out that a key indicator of my business success is the value of the network I keep and maintain. It’s why I spend a ton of time each year networking, speaking and attending conferences. The value that’s generated by my immediate network, and my network’s network probably makes up 95% of the…
- Marketing & Sales Videos
UserVoice: Feedback, Feature Request and Bug Tracking Made Simple!
The folks at UserVoice have been busy building and testing new tools to help you engage your users, get better, data-driven feedback, and provide better support than ever. Over the last couple of months they have been testing some of these tools inside their customers’ UserVoice admin consoles, including their new Satisfaction and SmartVote widgets, as well as a new,…
- Sales Enablement, Automation, and Performance
Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…
- Email Marketing & Automation
ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you’re using Facebook as a resource to drive traffic to your business via a contest or call-to-action (CTA), a socially integrated platform is a must. With ShortStack, you can develop funnels from a specific source—email, social media, digital ads – to a web page with a highly targeted focus. Facebook Landing Pages With ShortStack, you can build unlimited interactive…
- Marketing & Sales Videos
Video: What is Integrated Advertising?
We often provide evidence to our clients that multi-channel marketing is the ideal means of increasing results throughout all the channels, not just one. We’ve written about the advent of Social Television, but advertising models around traditional television are changing as well, incorporating applications, mobile technologies and social media. This is a great video from BBR/ Saatchi & Saatchi explaining…
- Artificial Intelligence
Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM
DIgital Asset Management (DAM) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here’s a great explainer video of how Imagen helps brands to better ingest and manage their assets: Imagen offers two DAM products: Imagen Go An agile digital asset managment platform to store and organize all…
- Analytics & Testing
Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams. Alexa Site Overview The Alexa.com Site Overview service – which already…
- Content Marketing
A Project Management Solution for Consultants
There are three kinds of projects. The ones you can do on your own, the ones that you can pay someone else to handle for you, and the ones that you need to collaborate with others on. Project management software is for the third kind. I recently discovered Mavenlink, a cloud-based project management application that is similar to Basecamp, but…
