This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines Take a recent experience I had with American Airlines as an example.…
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Content Marketing
9 Composition Tips for Taking Incredible Photographs
This may be one of the finest collections of photography tips that I’ve ever discovered online. Truth be told, I’m a terrible photographer. That doesn’t mean I don’t have good taste. I’m always amazed at the incredible art that’s produced through our friend Paul D’Andrea – a well-known photographer and good friend here in Indianapolis. We call on him to…
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Content Marketing
The 4 P’s of Modern Search Engine Optimization
The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz…
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Email Marketing & Automation
Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing…
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E-commerce and Retail
RiskSeal: Combating Fraud in Fintech with Innovative Digital Footprint Analysis
Much of the global population remains underserved or wholly excluded from traditional fintech systems. This lack of access to financial services hinders economic growth and perpetuates cycles of poverty. Innovative solutions are emerging to address this challenge as the world becomes increasingly digitized. One solution is digital footprint analysis in credit scoring and risk assessment, particularly in peer-to-peer (P2P) lending.…
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Marketing & Sales Videos
UserVoice: Feedback, Feature Request and Bug Tracking Made Simple!
The folks at UserVoice have been busy building and testing new tools to help you engage your users, get better, data-driven feedback, and provide better support than ever. Over the last couple of months they have been testing some of these tools inside their customers’ UserVoice admin consoles, including their new Satisfaction and SmartVote widgets, as well as a new,…
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Email Marketing & Automation
Email Design Trends for 2021
The browser industry continues to move at full-speed with amazing innovation. Email, on the other hand, drags behind in its technological advancements as email lag in adopting the latest in HTML and CSS standards. That said, it’s a challenge that makes digital marketers work that much harder at being innovative and creative in their use of this primary marketing medium.…
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Analytics & Testing
How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds. So how can marketers deliver impactful experiences for their target audience in a changing digital landscape? Big data appears to…
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Content Marketing
How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to…
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Content Marketing
Wipster: Video Review and Approval Platform
We’ve been working with our friends at 12 Stars Media (long-time fans and friends!) on a client’s video. It’s a sophisticated video, involving intros, outros, b-roll, customer footage, and interviews all wrapped up in just over 2 minutes. They sent over a link where we can access the video via Wipster, a video review and approval platform. It’s a very…
