This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
How AI Enhances the Model Training Process
Machine learning (ML) has become a cornerstone of many industries, enabling everything from automated financial systems to medical diagnosis tools. A crucial step in machine learning development is model training, where algorithms learn from data to make accurate predictions or decisions. As more industries adopt AI-driven machine learning development services, the ability to rapidly train, optimize, and deploy cutting-edge models…
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Content Marketing
The Impact of Going Global with Your Mobile App
With 7,000 languages in the world and growth internationally for mobile applications, you’re most likely selling yourself short if you go to market with an app that doesn’t support localization… er localisation. Interestingly enough, Mobile apps that support English, Spanish, and Mandarin Chinese, can reach half the globe It’s important to note that 72% of app users are not native…
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Advertising Technology
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…
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Sales and Marketing Training
The Power of Saying “No” in Business: Building Trust And Prioritizing Success
The pressure to say yes to every request, opportunity, or demand can be overwhelming. I’m as guilty as most people… often overextending myself and setting expectations I can’t meet. I don’t do it intentionally; I’m overly optimistic and often assume I can shoehorn in a project or two. It’s a war with myself that I continue to fight. In her…
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Content Marketing
GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz)…
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Social Media & Influencer Marketing
SocialPilot: Social Media Management Tool for Teams and Agencies
If you’re operating within a marketing team or you’re an agency doing social media work on behalf of a client, you really need a social media management tool to schedule, approve, publish, and monitor your social media profiles. Over 85,000 professionals trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results at a pocket-friendly cost.…
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Social Media & Influencer Marketing
It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…
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Customer Data Platforms
InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and…
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Sales and Marketing Training
Invest in People. You Won’t Be Disappointed!
I’ve joked with quite a few folks that since my divorce (and subsequent dissolution of all of my worldly assets), I have spent my last five years investing in people. That may sound very strange, and hopefully not selfish, but I feel that by focusing my attention on mentors, friends, and family – I will live a much more fruitful…
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Paid and Organic Search Marketing
Moz Pro: Powering Data-Driven SEO Strategies for Measurable Results
Businesses face the constant challenge of standing out in crowded online markets. With ever-changing search engine algorithms and fierce competition for organic visibility, many marketers and business owners struggle to optimize their websites and content for search. The complexity of SEO can be overwhelming, especially for those without dedicated technical resources or expertise. Additionally, measuring the impact of SEO efforts…
