This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you’re logged into the platform using a user_level function that returns whether or not you’re logged in as well as what your role is. Check User…
- Advertising Technology
Television’s Dynamic Evolution Continues
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.…
- Paid and Organic Search Marketing
Grok vs. Google: The Edge of Real-Time Ranking
I was recently doing some research across SEO platforms, search engines, and AI platforms and was pretty shocked at how rich the results were from someone not getting a lot of attention in the AI field. Grok, developed by xAI, challenges the status quo by leveraging real-time data from social platforms, specifically X (formerly Twitter), to offer a more dynamic…
- Marketing & Sales Videos
Your Checklist for a Successful Technology Festival!
This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without…
- Social Media & Influencer Marketing
X Statistics for 2024
In 2006, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams launched Twitter, a microblogging platform that would revolutionize online communication. Initially designed as an SMS-based service, Twitter quickly gained popularity, allowing users to share short, 140-character messages called tweets. As the platform grew, it introduced features like hashtags, retweets, and direct messaging, becoming a hub for real-time information, news,…
- E-commerce and Retail
Edgemesh: The ROI of E-commerce Site Speed as a Service
In the competitive world of e-commerce one thing is certain: Speed matters. Study after study continues to prove that a faster site leads to increased conversion rates, drives high checkout values and improves customer satisfaction. But delivering a fast web experience is difficult, and requires both an in-depth knowledge of web design and secondary “edge” infrastructure that ensures your site…
- E-commerce and Retail
Workable Strategies for Omni-Channel Communication
A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.
- Customer Data Platforms
Formidable Forms: How To Build A Multi-Purpose Form In WordPress To Collect Leads for Multiple Products or Services
One of the efforts I’m making on this site is to make it easier for visitors to request assistance. We have a manned chatbot that prompts our users, but sometimes that’s a bit too intrusive. We have a contact form in our footer, but that’s often too general. What I really needed was a lead collection form that I could…
- Analytics & Testing
Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform
Adjust recently published its Mobile App Benchmarks report, with some fascinating results. The benchmark was based on 11,000 mobile apps, 10.7 billion mobile app installs, 1.29 trillion mobile app associated campaign events. Did you know, for instance, that: The source attributed to your mobile app campaign can have a dramatic impact on overall mobile app retention, loyalty, and customer lifetime…
- Marketing & Sales Videos
Creating an Effective B2B Video: A Guide for Thought Leaders
As we work on our GTM strategy, we’ve identified that incorporating videos with our company’s thought leaders is a perfect medium. We can explain very technical topics while simultaneously establishing our leaders as thought leaders and building awareness for our solution. Video content has become essential for B2B communication, especially when showcasing thought leadership. This article will guide you through…
