This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google Business Profile Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section…
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Advertising Technology
How Industry Collaboration Is Improving Cloud Migration For All
How much does your business spend on cloud infrastructure? Cloud end-user spending will top $500 billion this year, growing 20% from 2021, with infrastructure as a service (IaaS), desktop as a service (DaaS), and platform as a service (PaaS) expected to lead the pack.Gartner The rise of hybrid work and increasing cloud migration of basic services encourage companies to consider…
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Content Marketing
WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used. Marketers…
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Content Marketing
Does Your Website Talk Like Amazon?
When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does…
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Sales Enablement, Automation, and Performance
The 5 Questions That Will Always Qualify A Lead
Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…
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Content Marketing
If You Serve Millennials, You Better Be Serving Video
Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique. Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention…
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E-commerce and Retail
Should You Invest in Online Review Monitoring to Manage Your Reputation?
Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google Business Profile, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s someone writing about you online. And those online reviews are…
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Advertising Technology
13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more relevant audiences, higher click-through rates, and improved conversions: Brand Targeting…
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Artificial Intelligence
Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come…
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Content Marketing
Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal readership. Let’s explore how you can tend to your content marketing garden and reap the rewards of a well-maintained corporate…
