This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Your Blog RPMs are Pegged, but You Are Not Winning the Race!
Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don’t get to spend as much time to do that as I’d like to – I have to work to pay the bills. Yesterday I took the day off and attended a regional web conference. The conference…
- Advertising Technology
GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this industry – simply that I’m blessed to have a career and a reputation where I can do what I enjoy and what I have talent…
- Content Marketing
What Marketers Can Learn from Dell’s IT Transformation Research?
Dell defines Information Technology Transformation as the process of enhancing information and communication technology so as to make human lives more efficient and better. IT transformation also centers on improving infrastructure so as to encourage efficiency in systems due to a reduction in the wastage of resources. I’ve been working with Mark Schaefer and his client, Dell Technologies, over the…
- Social Media & Influencer Marketing
How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence
The world practically lives online now, with more than 5 billion active users on various social media channels. That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook, Instagram, X, et al. What this means for your brand is that there’s stiff competition from all other brands vying for…
- Content Marketing
WordPress: Add Social Media Profiles to Your WordPress Theme
WordPress offers user profiles with settings for social links; however, additional social sites offer opportunities for your entire site or blog to have a presence within those networks. We were working on a client site this week where we wanted to make it easy for them to set and add their site’s social links, so we added additional options to…
- Analytics & Testing
MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest…
- Content Marketing
Why Your Corporate Videos Miss The Mark, And What To Do About It
We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer. That’s because corporate video is bland. Corporate video is…
- Marketing Infographics
Closing the Gap Between Sales and Marketing
The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are…
- Advertising Technology
How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention: Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in crowded marketplaces where differentiation is key. Enhances Brand Personality: Humor can help shape a brand’s personality, making it appear more approachable…
- E-commerce and Retail
Multichannel E-commerce Strategies for a Changing Holiday Season
The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with…
