This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Predictive Bidding and AI’s Role in Transforming the Programmatic Ecosystem
The programmatic advertising industry is experiencing a rapid blooming time: new companies are entering the market, technologies are snowballing, and powerful transformations are in the air. All of this is incredibly complicating the advertising ecosystems, creating conditions for increased fraud and waste. This is where trending solutions that use machine learning (ML) and artificial intelligence (AI) models to predict rates…
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8 Steps to Generate Leads for B2B Companies
Generating leads doesn’t have to be complicated. With the right steps, B2B companies can find and connect with the right clients quickly and effectively. Table of ContentsKnow Exactly Who You’re TargetingUse Multiple ChannelsMake It PersonalDo Your HomeworkEnsure Emails Get DeliveredKeep ImprovingBook Meetings with Interested LeadsBuild Real Relationships Need a quick guide on the B2B lead generation (leadgen) essentials? Here’s what…
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24 Inbound Marketing Pro Tips for E-commerce Content Marketing
The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…
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State of Social Media Marketing
Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to…
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MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest…
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MarketerHire: Where To Hire A Vetted Freelance Marketer
This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses.Remote Teams – because of the shift to working from home during the pandemic, companies have…
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Five Surefire Ways to Boost Your Social Media Conversions
It goes without saying that the most efficient way to reach out and create an emotional connection with potential clients is through social media. One can find billions of users on various social media platforms; it would be such a huge waste not to take advantage of this wonderful opportunity. These days it’s all about wanting to be seen, heard,…
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How to Build Your Brand Online
We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful…
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WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used. Marketers…
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ScoreApp: Enhance And Grow Your Lead Collection with Quiz Funnel Marketing
Collecting high-quality leads is a fundamental challenge companies face in today’s digital landscape. Traditional methods often fall short of providing relevant and actionable insights. ScoreApp presents a practical solution through quiz funnel marketing. By leveraging quizzes and assessments, ScoreApp enables businesses to attract warm leads, gather insightful data, and boost sales effectively. What is Scorecard Marketing? A Scorecard: much like…
