This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
Hitask: Simplify Your Marketing Team Campaign Task Management
Marketing teams often juggle multiple tasks, collaborate with team members, and track project progress. In this fast-paced digital age, having a robust task management tool is crucial to keep campaigns organized and efficient. Hitask Hitask is a versatile solution that empowers marketing teams to streamline their campaign execution. Here’s how Hitask can benefit marketing professionals: Projects, Tasks, and Events: Hitask…
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Content Marketing
Ditch Your Video Editor for One of These With Audio Synching
This last week, I was working on remixing a customer testimonial for a client. The videographer they worked with was fantastic, providing all of the raw video and audio to them in the event they wanted to assemble videos in the future. They shared the raw MXF files with me so that I could download them and I instantly realized…
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Sales and Marketing Training
Please Test Your Lead Generation Forms
Years ago, we worked with a client who invested a significant budget with a branding agency to build a beautiful new web presence. The client came to us because they weren’t seeing any leads coming through the site and asked us to help them out. We did the first thing we usually do: submit a request through their contact page…
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Advertising Technology
How Predictive Analytics Is Being Utilized In Healthcare Marketing
Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online. The global predictive analytics in healthcare market was valued at $1.8 billion in…
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Content Marketing
Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies
Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
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Social Media & Influencer Marketing
The Wicked Lies that Social Media Gurus Weave
This is a rant. Lies, lies, lies. I’m so very tired of hearing all of the crap that social media ‘gurus’ tell clients. Last night I did a Twitter Explained training with Linda Fitzgerald and her group, Affiliated Women International. The group is made up of experienced, empowered business women. In their words: Our vision is to “empower women worldwide”.…
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E-commerce and Retail
6 Ecommerce Strategies for 10%+ Growth in 2025
Hey there, thinking about boosting your ecommerce game in 2025? You’re not alone. With everyone shopping online, it’s a wild race to stay ahead. So, how do you ensure your online store doesn’t just float but grows by over 10%? Let’s dive into some strategies that can help you do just that. We’ll talk about everything from SEO to customer segmentation and…
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Email Marketing & Automation
Hiding Your Unsubscribe Isn’t a Retention Strategy
We evaluate a lot of services so that we can write about them on the blog or utilize them for our clients. One technique we’re starting to see more and more is services that allow you to easily start an account, but they lack any means of canceling it. I don’t think this is an oversight… and it immediately turns…
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Email Marketing & Automation
How to Reverse Plummeting Email Engagement Rates
It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list. The effort it required to get these…
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Marketing Tools
Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…
