This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Body Background Images Done Easily
A nice feature you’ll find on many sites is where the center content area appears to overlay the page with a drop shadow behind it. It’s actually a fairly simple method to making your blog look nice (or other website) with a single background image. How is it done? Figure out how wide your content is. Example: 750px. Build an…
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Pantheon: Serious WordPress or Drupal Hosting with New Relic
We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of the logic to simply update our theme so it runs faster and is less taxing on our servers. Speed is…
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Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…
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Strikingly: Import Your LinkedIn Profile Into A Beautiful, Mobile-Optimized Resume Site
There are often times when you don’t need to spend thousands of dollars on a new site – you just need a placeholder for an event or online portfolio, a simple product page or just to display your online resume. Strikingly offers a hosted solution where you can build out 3 mobile-optimized, beautiful sites for under $100 per year. Strikingly…
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Tracking Multiple WordPress Authors with Google Analytics
I wrote another post on how to track multiple authors in WordPress with Google Analytics once before, but got it wrong! Outside the WordPress Loop, you’re unable to capture the author names so the code did not work. Sorry for the fail. I’ve done some additional digging and found out how to do it smarter with multiple Google Analytics profiles.…
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Leger Metrics: Voice of Customer (VoC) Actionable Reporting
Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. The Voice of Customer (VoC) platform provides you with the tools necessary to capture customer feedback with the following features: Customer Feedback – Invite customer feedback and collect it through mobile, web, SMS, and…
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Publicfast: Find Influencers, Build Campaigns, and Measure Results
My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and…
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VideoAsk: Build Engaging, Interactive, Personal, Asynchronous Video Funnels
Last week I was filling out an influencer survey for a product that I thought was worth promoting and the survey that was requested was done via video. It was extremely engaging… On the left side of my screen, I was asked questions by a company representative… on the right side, I clicked and responded with my answer. My responses…
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7 Questions to Ask Your Agency Before You Sign
We love working with other agencies. Our expertise in search engine optimization and content strategies has been a resource for all of our agency partners and we continue to grow that portion of our business. We work with a lot of great development, design and public relations folks and what we have in common with all of them is the…
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A 5-Step Plan to Optimize Your Checkout for Shoppers.
According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out…
