This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in…
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Content Marketing
Setting Promotions on Fire with WildFire
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer.
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Sales and Marketing Training
How the Order of Operations prepared me for Programming
Algebra has always been a favorite subject of mine. There’s not much theory involved, just a toolbox of methods and the order of operations to solve. If you reach back into high school, you’ll remember: First, all operations that lie inside parentheses must be done. Next, do any work with exponents or radicals. Working from left to right, do all…
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Content Marketing
The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business
The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026,…
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Marketing & Sales Videos
Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing with an IT helpdesk can be frustrating and intimidating for many due to factors like a lack of technical knowledge,…
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Marketing Infographics
The Future Isn’t Jobless and Never Has Been
The paranoia regarding the future of artificial intelligence (AI), robotics, and automation needs to stop. Every industrial and technical revolution in history opened humans to unlimited opportunities for applying their talent and creativity. Not that specific jobs don’t disappear – of course they do. But those jobs are replaced by new jobs. As I look around my office today and…
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Email Marketing & Automation
Why Marketing and IT Teams Should Share Cybersecurity Responsibilities
The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a breach. However, the adoption of better cybersecurity practices should begin with well-versed marketing teams. Cybersecurity has typically been a concern…
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Artificial Intelligence
Navigating the AI Hype: Key Trends and Strategies for Brands and Advertisers
In the fast-evolving world of commerce media, the integration of artificial intelligence (AI) is now more than just a trend—it’s a necessity. As AI permeates every facet of the ecommerce ecosystem and the FOMO accelerates, companies that may have just barely completed their digital transformation face the need for an AI transformation that can present as many challenges as opportunities.…
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Content Marketing
Cross Browser Testing Made Easy
If you’re in web development or web design, you know that one of the most frustrating tasks upon completing a beautiful design is actually ensuring that it works across all browsers. Not only can the browser and operating system severely impact how a page renders, so can the plugins that you are running! We’re launching a site for VA Loan…
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E-commerce and Retail
Rewardful: All-In-One Affiliate Marketing Management for SaaS Providers
Affiliate programs are very effective marketing strategies in which businesses incentivize individuals or other businesses (affiliates) to promote their products or services in exchange for a commission on successful referrals. This performance-based model is particularly effective in the SaaS industry, where recurring revenue and customer lifetime value are paramount. Affiliate marketing is responsible for 16% of all internet orders in the United…
