This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…
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How the Internet Revolutionized Offline Retail
If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make a purchase after a local…
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6 Keys to Customer Service Success Using Social Media
We shared statistics on the growth of customer service using social media, and this infographic takes it a bit further, providing 6 distinct keys for your company to incorporate to ensure success. Lousy customer service can derail your marketing, so its essential for marketers to monitor sentiment and response time via social media. In one JD Power survey of more…
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The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
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IDS Fulfillment: Flexible Warehouse and Fulfillment Services
Quite a few years ago, I got to take a tour of the IDS facility here in the Midwest. It was quite an eye opener for me since I’d never seen the advancements that had happened in the logistics, warehouse and fulfillment industries. Fast forward to this year and I had an amazing discussion with a high school entrepreneurship where…
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Everyone Hates Advertising… Does Paid Advertising Still Work?
There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking and finding information online grow in popularity. Of course, if…
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Email Marketing Statistics
Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…
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PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and…
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Five Top Tips For Building A Thought Leadership Content Strategy
The challenges with regard to our economy in the last few years has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision-making, but how brands connect with their audience will determine success or failure. Nearly half of…
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CrankWheel: Bypass Scheduling and Downloads With Instant Browser-Based Demos
Every interaction that’s required between a prospect with an intent to make a purchase and the ability for your sales team to help them convert is likely to reduce the chances of conversion. That includes time to respond, number of clicks, number of screens, number of form elements… everything. The sales professionals that I know just want to get in…
