This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Key Takeaways from the Datos Financial Cybersecurity & Fraud Forum
In a rapidly changing digital landscape, fraud prevention and cybersecurity are more critical than ever. The recent Financial Cybersecurity & Fraud Forum shed light on this field’s evolving challenges and solutions. Here are some key insights that can help organizations strengthen their fraud prevention strategies and enhance their overall security posture. 1. Bridge the Gap: Collaboration Between Fraud and Business/Marketing…
- Sales Enablement, Automation, and Performance
Saleshandy: Scale and Automate Your B2B Lead Generation and Cold Outreach Success
B2B sales professionals and marketers know the challenge of generating qualified leads (leadgen) and getting responses from cold emails. Managing various tools for email tracking, lead generation, and outreach often means juggling multiple platforms. What if there was a solution that streamlined these tasks and offered reliable deliverability, automation, and personalized engagement? That’s where Saleshandy steps in. Saleshandy Saleshandy is a…
- Marketing Infographics
5 Tips to Successfully Convert Your Online Prospect into a Client
We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts after the lead is captured via marketing. The 5 Tips to Close a Lead Use a CRM – Of course,…
- Paid and Organic Search Marketing
Google is Burying the SEO Industry
I wrote the post, SEO is Dead, back in April. I still stand by that post… in fact, now more than ever. The purpose of the post wasn’t to attack search engine optimization as a viable online marketing strategy, the purpose was to drive marketers to move their focus away from the popular tactics associated with search engine optimization and…
- Analytics & Testing
Pantheon: Serious WordPress or Drupal Hosting with New Relic
We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of the logic to simply update our theme so it runs faster and is less taxing on our servers. Speed is…
- E-commerce and Retail
Ecrebo: Personalizing Your POS Experience
Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying journey is underway. One such opportunity is being called POS Marketing.…
- E-commerce and Retail
An E-commerce Plugin For WordPress: WooCommerce
If you haven’t had the chance yet to work with WooThemes, a fantastic theming membership for WordPress themes, you should. They do some amazing work. We had a developer package with them for quite a while before we started building out custom themes from the ground up. WooThemes has released a very clean, comprehensive and simple to use ecommerce integration…
- Advertising Technology
Leveraging TV to Lift Brands
Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead of…
- Analytics & Testing
Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter
Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible to provide more personalized experiences — and ultimately increase conversions. Potential customers won’t always raise their hands when they visit…
- Mobile Marketing, Messaging, and Apps
Nokia Advertising… Windows Phone Next
Both Nokia and Microsoft have lost quite a bit of momentum in the United States mobile market, a market dominated by iPhone and Android. People shouldn’t be counting out either organization just yet. First, Nokia dominates the international market (40%) with very heavy market share in Europe and Asia. Not only does Nokia perform well, their users are much more…
