This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Leveraging TV to Lift Brands
Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead of…
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Paid and Organic Search Marketing
Unmasking The Secrets Of A Data-Based PPC-SEO Merger
Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…
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E-commerce and Retail
Ecrebo: Personalizing Your POS Experience
Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying journey is underway. One such opportunity is being called POS Marketing.…
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E-commerce and Retail
Key Takeaways from the Datos Financial Cybersecurity & Fraud Forum
In a rapidly changing digital landscape, fraud prevention and cybersecurity are more critical than ever. The recent Financial Cybersecurity & Fraud Forum shed light on this field’s evolving challenges and solutions. Here are some key insights that can help organizations strengthen their fraud prevention strategies and enhance their overall security posture. 1. Bridge the Gap: Collaboration Between Fraud and Business/Marketing…
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Analytics & Testing
Lucky Orange: Optimize Your Website With Actionable Visitor Insights From This Suite of Tools
Website optimization is no longer a guessing game. With visitors interacting across multiple touchpoints, it’s crucial to know where they engage, get confused, or drop off. Businesses need more than raw data—they need clear insights to drive real results. To improve website performance and drive conversions, businesses need to focus on key areas like conversion rate optimization, form completions, and…
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Content Marketing
7 Questions to Ask Your Agency Before You Sign
We love working with other agencies. Our expertise in search engine optimization and content strategies has been a resource for all of our agency partners and we continue to grow that portion of our business. We work with a lot of great development, design and public relations folks and what we have in common with all of them is the…
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Artificial Intelligence
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
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Mobile Marketing, Messaging, and Apps
Nokia Advertising… Windows Phone Next
Both Nokia and Microsoft have lost quite a bit of momentum in the United States mobile market, a market dominated by iPhone and Android. People shouldn’t be counting out either organization just yet. First, Nokia dominates the international market (40%) with very heavy market share in Europe and Asia. Not only does Nokia perform well, their users are much more…
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E-commerce and Retail
ShopWP: Transform Your WordPress Site into a Shopify Powerhouse Shop
Running an online store can be challenging, especially when you’re trying to leverage the strengths of multiple platforms. Many entrepreneurs find themselves torn between the robust e-commerce capabilities of Shopify and the flexibility and content management prowess of WordPress. What if you could have the best of both worlds? In addition to Shopify’s native features that help you sell via…
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Sales and Marketing Training
Scope Creep: Less = More
I’ve wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There’s a flip side to this: for companies to limit the functionality of their solutions to the core of how they are used. Adding…
