This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales and Marketing Training
Scope Creep: Less = More
I’ve wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There’s a flip side to this: for companies to limit the functionality of their solutions to the core of how they are used. Adding…
- Content Marketing
7 Questions to Ask Your Agency Before You Sign
We love working with other agencies. Our expertise in search engine optimization and content strategies has been a resource for all of our agency partners and we continue to grow that portion of our business. We work with a lot of great development, design and public relations folks and what we have in common with all of them is the…
- Advertising Technology
Get SMART: How to Transform Your Digital Marketing Investment Mindset
Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…
- Analytics & Testing
Lucky Orange: Optimize Your Website With Actionable Visitor Insights From This Suite of Tools
Website optimization is no longer a guessing game. With visitors interacting across multiple touchpoints, it’s crucial to know where they engage, get confused, or drop off. Businesses need more than raw data—they need clear insights to drive real results. To improve website performance and drive conversions, businesses need to focus on key areas like conversion rate optimization, form completions, and…
- Sales Enablement, Automation, and Performance
Abbreviations: What do DEAD and DITO stand for?
I’ve been developing, defining, integrating and estimating projects for over a decade. Having worked with hundreds of companies as well as with tons of internal development and external consulting firms, I’m always amazed at just how wrong the industry always is on setting estimates of completion and deadlines for completion. As a result, I’ve come up with the new DEAD…
- Paid and Organic Search Marketing
Unmasking The Secrets Of A Data-Based PPC-SEO Merger
Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…
- Artificial Intelligence
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
- Mobile Marketing, Messaging, and Apps
EZ Texting: Drive Engagement with Effortless SMS Marketing Automation
SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that makes compliance, personalization, and automation second nature. EZ Texting EZ Texting is a top-rated SMS marketing platform built to make…
- E-commerce and Retail
How the Internet Revolutionized Offline Retail
If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make a purchase after a local…
- E-commerce and Retail
A Shopify Product Feed Integrated To Google Merchant Center Is Critical To Your Online Store’s Success
The first step for most people that are researching a product online, their first step is often Google. Brands often think that selling their products on Google simply means that they can have their products show up on Google Shopping… but it extends beyond that microsite. A comprehensive feed that’s integrated into Google Merchant Center uses the feed to format…
