This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…
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Email Marketing & Automation
B2B Martech: Applying Consumer Marketing Strategies In The Business World
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…
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E-commerce and Retail
Portrait of a Mobile Consumer
Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year, mobile commerce is expected to top…
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Mobile Marketing, Messaging, and Apps
The No-Code Super App Engine Transforming Digital Communities
We operate within an ecosystem that requires faster deployment, seamless user experiences, and integrated Web3 functionality. Ethora has emerged as a transformative solution. Positioned as a super app engine, Ethora enables businesses and communities to launch their white-labeled apps in under an hour, without writing a single line of code. EthoraFrom Low-Code Roots to No-Code EmpowermentWhat Makes Ethora a Super…
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Content Marketing
5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…
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Analytics & Testing
Appboy: Understand, Test and Engage Mobile Users
The mobile ecosystem has exploded to over 1 million apps in the last three years. Companies are struggling with high user acquisition costs and low retention rates. Less than 60% of mobile apps provide a positive return on investment. Appboy is a data-driven solution that enables mobile app marketers to create rich user profiles on their mobile audience, and then…
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Content Marketing
MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire database by accident. I was wondering how in the world I would recover my blog posts since I didn’t have…
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Marketing Infographics
Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
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Content Marketing
5 Strategies to Get Attention on the Web
This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it. No worries, though, I’ll turn it around soon! With that, I’ve been thinking a lot about what paths that companies…
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Social Media & Influencer Marketing
#GetVaccinated Campaign Earns Influencers Mainstream Respect
Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no…
