This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website
As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…
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Content Marketing
The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…
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Customer Data Platforms
3 Best Practices For A Better Experience For Considered Purchases
Whether it’s a young couple buying their first home, new parents purchasing life insurance, or soon-to-be empty nesters securing a loan for their college student, considered purchases are big ticket items that involve a high degree of financial and emotional risk. They require time and forethought, and for most consumers, plenty of comparison shopping. 81% of Americans say they rely…
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E-commerce and Retail
2024’s Hottest Shopify Trending Products
Staying ahead of trends in e-commerce is of utmost importance for Shopify sellers looking to maximize their sales potential. In 2024, there has been an upsurge in stores offering various products, leading sellers to wonder what’s driving consumer interest and sales.So, let’s dive into what are currently the Shopify trending products as we explore strategies for success! Track Trending Products to Remain…
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Content Marketing
5 Strategies to Get Attention on the Web
This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it. No worries, though, I’ll turn it around soon! With that, I’ve been thinking a lot about what paths that companies…
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Content Marketing
MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire database by accident. I was wondering how in the world I would recover my blog posts since I didn’t have…
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Marketing Infographics
Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
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Sales Enablement, Automation, and Performance
Grasshopper: Empowering Virtual Sales Teams with Advanced VOIP Communication Tools
Sales teams face numerous challenges in managing communications effectively. With the rise of remote work and virtual sales processes, professionals need robust tools to stay connected, maintain a professional image, and never miss an opportunity. Small businesses and entrepreneurs, in particular, struggle to compete with more giant corporations when presenting a polished, established presence to potential clients. Grasshopper Grasshopper offers…
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Paid and Organic Search Marketing
AIOSEO: Improve Your WordPress Site’s Search Rankings with this User-Friendly and Powerful SEO Plugin
Achieving top search engine rankings is a crucial yet challenging goal for website owners, marketers, and business owners. SEO, or search engine optimization, is more critical than ever for standing out in search results, attracting organic traffic, and driving revenue. Constantly changing algorithms make this task even more challenging, requiring a combination of technical expertise, consistent monitoring, and on-page optimization.…
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E-commerce and Retail
The New ABC’s of Retail: Always Be Connecting
Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy is a transparent look at their…
