This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
5 Strategies to Get Attention on the Web
This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it. No worries, though, I’ll turn it around soon! With that, I’ve been thinking a lot about what paths that companies…
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Content Marketing
MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire database by accident. I was wondering how in the world I would recover my blog posts since I didn’t have…
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Marketing Infographics
Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
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E-commerce and Retail
2024’s Hottest Shopify Trending Products
Staying ahead of trends in e-commerce is of utmost importance for Shopify sellers looking to maximize their sales potential. In 2024, there has been an upsurge in stores offering various products, leading sellers to wonder what’s driving consumer interest and sales.So, let’s dive into what are currently the Shopify trending products as we explore strategies for success! Track Trending Products to Remain…
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Content Marketing
AIR: Transforming Creative Content into Billions of Views Across Global Channels
Navigating the complexities of video content channels can be overwhelming. Brands and individuals face the challenge of standing out on platforms like Instagram, YouTube, TikTok, and more, where competition is fierce and audiences constantly shift. Trying to grow your creative presence on your own can quickly become daunting, requiring a deep understanding of algorithms, audience engagement, content creation, and strategic…
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Marketing Infographics
Social Media Usage by US Region
While Silicon Valley, New York and Chicago may be the hot-beds of technology, media and advertising, a new survey shows that small and mid-sized businesses in the Great Plains and Southeast are leading the nation in social media adoption. Looking at the national findings, 75% of respondents say their business does not currently have branded social media sites. Do these…
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E-commerce and Retail
The New ABC’s of Retail: Always Be Connecting
Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy is a transparent look at their…
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Social Media & Influencer Marketing
#GetVaccinated Campaign Earns Influencers Mainstream Respect
Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no…
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Analytics & Testing
Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website
As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…
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Analytics & Testing
How to Drive Business Success with the Power of Competitive Intelligence Research
You are a business that can’t wait to take the markets by storm with your cutting-edge products and robust services. But wait—you’re not the only player in your market segment. In today’s hyper-competitive markets, staying blind to your competitors’ moves is a surefire recipe for falling behind in the race to gain market traction. So, how do you see through…
