This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Is Your Organization Ready to Utilize Big Data?
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities…
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ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating a childcare provider, the verdict is almost always rendered before a single call or visit. For multi-location businesses and service providers, online reputation isn’t just brand equity—it’s a growth engine.…
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Know Your Fair Use, Disclosure and IP
This morning I received a note from a company that we’ve written about. The email was quite forceful in demanding that we immediately remove any references to the trademarked company name in our post and suggested that we link to their site utilizing a phrase instead. Trademark Fair Usage I’m guessing the company may have been successful in the past…
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B2B Lead Generation Software: Features, Benefits, and Best Practices
In the competitive world of B2B sales, finding and converting high-quality leads is crucial for business growth. To streamline this process, companies rely on B2B Lead Generation Software—a powerful tool that automates lead identification, tracking, and nurturing. By leveraging advanced technology, businesses can improve efficiency, enhance engagement, and boost conversion rates. This guide explores everything you need to know about B2B…
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Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
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ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform
With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…
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Extole: Brand Advocacy and Referral Marketing
As consumers become more tone-deaf to interruptive marketing, it’s imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole’s referral marketing platform creates advocacy programs that scale for the biggest brands. On-Brand Sharing Create an effortless, integrated advocate-sharing experience. A referral program tailored to your brand will turn more of…
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Why Influencer Marketing May Just Be Your Next Strategy
When I spoke on influencer marketing at Social Media Marketing World, I was blown away by both the demand and the ongoing discussion I had with many companies throughout the conference. I had a packed room and literally had a bunch of people follow me out of the presentation for some additional questions after the session. I shared the rap…
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Parsely: Content Publishing Analytics Done Right
If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that you simply can’t answer: What content that we published this month performed the best? What author drives the most traffic…
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3 Strategies for Email Marketing Sequences That Increase Conversion Rates
If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase…
