This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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A Shopify Product Feed Integrated To Google Merchant Center Is Critical To Your Online Store’s Success
The first step for most people that are researching a product online, their first step is often Google. Brands often think that selling their products on Google simply means that they can have their products show up on Google Shopping… but it extends beyond that microsite. A comprehensive feed that’s integrated into Google Merchant Center uses the feed to format…
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Inita: 10 Ways an AI Assistant Can Transform Your Small Business Marketing Efforts
Small business owners’ workdays are filled with countless tasks. If you’re like most entrepreneurs, marketing takes a back seat to running your day-to-day operations. Creating social media posts, updating your website, and keeping your online presence fresh can feel like a full-time job on top of running your business. Inita Having an AI assistant for business is becoming a cost-effective…
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The Power of UGC: How Authentic Content Drives Conversions, Builds Loyalty, and Fuels Revenue
Connecting with consumers on a personal level has never been more important. Traditional advertising is no longer enough to earn trust or drive action, with users putting up their guardrails amid an explosion of machine-generated content. As AI makes it easier than ever to develop content, disinformation is expected to rise, diluting the pool of credible content and creating distrust…
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Understanding Gender in Consumer Buying Behavior: Insights Over Stereotypes
Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape. As consumers challenge traditional norms and embrace diverse, personal buying journeys, the most effective strategies are those rooted in insight—not assumption. Table of ContentsGender: A Useful but Incomplete SegmentShopping Style Differences: Men vs. WomenIndustry-Specific Gender…
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Optimize Your Mobile App Store Visibility with Mobile Action
Mobile Action currently helps over 70,000 apps acquire users with a selection of user acquisition tools, analysis, and newly released predictive analysis. The company has built a Big Data engine that provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this extensive…
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Negative SEO Works!
Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big trouble because it actually works. The folks at Tasty Placement ran a test where they purchased a bunch of poor…
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Using WordTracker to Build Your Question and Answers Content
We pay for a lot of tools to analyze our clients and we test even more. Every time I embark on a comprehensive keyword analysis strategy, one tool is always a necessity. I often don’t touch it for months… and often let the subscription drop… but then… WordTracker is a necessity because I can’t find another tool that has the…
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PixelMe: Unlocking the Power of Off-Amazon Advertising for Sellers
Amazon sellers face increasingly tough challenges in standing out and driving sales. With millions of products vying for attention, simply listing items on the platform is no longer enough. Sellers need innovative strategies to attract customers, boost visibility, and increase conversions. The key to success often lies in leveraging external traffic sources but managing off-Amazon advertising campaigns can be complex,…
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Transforming Your Sales through a Multi-Threaded Approach
I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and critical success factors. One of the first discussion points attempted to define the term itself. What is sales transformation? Is…
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Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
