This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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#GetVaccinated Campaign Earns Influencers Mainstream Respect
Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no…
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5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns
An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows no signs of reversing course. Yet being on…
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How to Sell to Executives: A Comprehensive Guide
Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growth and profitability. They understand their business challenges intimately but may not have the time or inclination to delve into technical details or implementation specifics. This creates a delicate balance for salespeople: they must demonstrate deep…
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Autotarget: A Behavioral Marketing Engine for Email
Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based on their behavior. This would allow the marketer to segment their subscriber population based on who was the most active. By…
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How to Save a Struggling Content-Led Link Building Campaign
Google’s algorithm is changing with time and due to this companies are enforced to re-think on their SEO strategies. One of the crucial actions for increasing ranking is content-led link building campaign. You might have faced a situation where your SEO team works hard to send outreach emails to publishers. Then, your writers dedicatedly create content. But, after a few weeks of…
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4 Considerations to Amplify Paid Facebook Campaigns
“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.”Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The…
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The B2B Social Media Mirage: Why It’s Not Always the Growth Engine It’s Sold To Be
Everything I’m about to say is anecdotal. However, the pattern is becoming increasingly difficult to ignore. I haven’t conducted a multi-year research study. I haven’t parsed datasets or reviewed industry-wide analytics dashboards. What I have done is listen to a growing chorus of quiet confessions—marketers, founders, even clients—admitting they’ve stopped trying to drive growth with social media. And here’s the…
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ShipBob: Scale Your Ecommerce With Leading 3PL Solutions and Outsourced Fulfillment
E-commerce fulfillment is the end-to-end process of completing customer orders, encompassing: Order Processing: When a customer places an order online Inventory Management: Storing and tracking products Picking: Retrieving ordered items from warehouse storage Packing: Securing items in appropriate packaging with protective materials Shipping: Sending orders to customers via carriers like UPS, USPS, or FedEx Delivery: Getting products to their final…
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Optimize Your Mobile App Store Visibility with Mobile Action
Mobile Action currently helps over 70,000 apps acquire users with a selection of user acquisition tools, analysis, and newly released predictive analysis. The company has built a Big Data engine that provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this extensive…
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This is not an Influencer Marketing Strategy, Stop It!
There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly. That said, there’s a nefarious…
