This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
How Your Site’s Speed Impacts Business Results [13 Case Studies]
We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host with a site…
- Marketing & Sales Videos
Video: Social Media Revolution – The Parody
We’ve posted the series of social media revolution videos based off of Erik Qualman’s Socialnomics. They’re insightful and full of staggering statistics on how social media is changing the way we live, work and communicate with one another. This parody is too funny not to share, though. People say that when you touch on the truth… that’s when things get…
- Analytics & Testing
Plausible: A Lightweight, Cookieless Alternative to Google Analytics
This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events,…
- Sales and Marketing Training
IoT Applications: Ideas and Examples That Drive Customer Loyalty, Experience, and Build Value
The Internet of Things (IoT) rapidly transforms how businesses interact with customers and deliver value. By connecting everyday objects to the internet, companies can gather valuable data, personalize experiences, and build stronger customer relationships. With the rapid evolution of all digital technology, communications, hardware, software, and IoT mobile app development services are now becoming affordable to many businesses. Just in…
- Content Marketing
Embrace Your Inner Ray Liotta
As we were waiting on our layover from LA to San Francisco, Ray Liotta walked up to the flight. He chatted with some of the staff and sat down with a colleague. It was one of those moments that you don’t know what to do… do you be that guy and go ask for a photo? Or do you leave…
- Content Marketing
Why and How to Set Up a Gravatar Account (Even If You’re Not on WordPress)
Maintaining a consistent online presence is vital. Whether you’re providing guest posts, contributing to forums, or signing up for online communities, your profile picture says a lot about who you are. Gravatar (Globally Recognized Avatar) provides a simple, efficient way to manage your profile image across multiple platforms. While natively integrated and often associated with WordPress, Gravatar is a versatile…
- Analytics & Testing
Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility
There’s not a single client that we work on that we’re not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself, it also should be based on…
- Content Marketing
Smart Ways to Combine Content Marketing with SEO
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…
- Email Marketing & Automation
Autotarget: A Behavioral Marketing Engine for Email
Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based on their behavior. This would allow the marketer to segment their subscriber population based on who was the most active. By…
- Public Relations
This is not an Influencer Marketing Strategy, Stop It!
There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly. That said, there’s a nefarious…
