This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Analytics & Testing
Website First Impressions
So many companies simply don’t perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it’s so difficult to measure the return. You have to invest and invest heavily before you’ll ever find out how well your site is performing. This infographic, the Power…
-
Public Relations
Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…
-
Paid and Organic Search Marketing
ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating a childcare provider, the verdict is almost always rendered before a single call or visit. For multi-location businesses and service providers, online reputation isn’t just brand equity—it’s a growth engine.…
-
Content Marketing
WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…
-
Content Marketing
The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
-
Marketing Infographics
Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online. I even get heated once in a…
-
Paid and Organic Search Marketing
Social Signals, SEO, and Their Impact on One Another
Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I have no doubt this is…
-
Email Marketing & Automation
Email Marketing Statistics
Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…
-
Content Marketing
BugHerd: Point, Click and Collaborate on the Web
Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to decipher issues described by someone not as technical you are. What if you could just pop open a browser app,…
-
Marketing Infographics
How to Make Marketing Automation Work for You
There’s a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation. We’ve learned from our marketing automation sponsor, Right On Interactive, that there are very distinct characteristics of a marketing automation system that…
