This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content
Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of…
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ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty…
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Canva: Generate Your Product Mockups with Ease
Creating professional-quality product mockups has traditionally been challenging, especially 3D mockups requiring special lighting and shadows. Designers often struggle with clunky photo editing tools that demand technical expertise and significant time investment. Achieving that perfect blend of realism and appeal can feel like a frustrating puzzle, requiring multiple iterations and expensive software. While dedicated solutions like PlaceIt have carved a…
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Are You Listening?
Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply didn’t respond to your request? The request that you took time to make? Let’s face it – we’re all busy…
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Social Signals, SEO, and Their Impact on One Another
Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I have no doubt this is…
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Spocket: Launch and Seamlessly Integrate A Dropshipping Business With Your E-commerce Platform
As a content publisher, diversifying your revenue streams is incredibly important. Where we had a few major media outlets a couple decades ago and advertising was lucrative, today we have thousands of media outlets and content producers everywhere. No doubt that you’ve seen advertising-based publishers have to cut staff over the years… and those that are surviving are looking to…
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Click-to-Call Has Become Critical to Local Search Advertising Success
Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.7 billion by 2020 In fact, 61% of mobile users say click-to-call…
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Optimizing Your Marketing Videos for Maximum Search Engine Impact
Video marketing is one of the best methods for marketing products and services. When done correctly, it can draw in potential customers from around the world. Given that video marketing SEO is constantly evolving, it is more important now than ever to keep up with trends to ensure you can reach the widest audience possible. Implementing an effective video marketing…
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Design Pickle: The Cost-Effective Solution To Scale Your Graphic Design Team At Any Company or Agency
For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing ad campaigns that convert, the challenge is finding reliable, affordable, and scalable design solutions. In-house graphic designers often experience fluctuating demand cycles that can be challenging to manage effectively. During…
