This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…
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This is not an Influencer Marketing Strategy, Stop It!
There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly. That said, there’s a nefarious…
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Business Process Automation Solutions: The Comprehensive Guide
In today’s fast-paced digital landscape, organizations continuously seek ways to enhance efficiency, reduce costs, and stay competitive. Business process automation solutions have emerged as a game-changer, enabling companies to streamline workflows and optimize operations. This guide delves into the key aspects of business process automation, including the steps to implement it, the services available, and the tangible benefits it brings.…
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How Small Businesses Can Go Viral Without a Social Media Team, Law By Mike Explains
Regardless of the industry, most companies understand that viral content provides a unique path to gaining new customers and making more money. The great secret, however, is figuring out how a business or solopreneur can create viral content — especially if they don’t have a dedicated social media team. When I first set out to draw attention to my law…
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The Power of Big-Ticket Events: Optimizing Ad Spend for Maximum Impact
As the Paris Olympics make history with more than $1.2 billion in ad sales and billions of viewers tuning in for the sports action, high-level competition, and cultural celebrations, marketers should be paying close attention. Big ticket events—think the World Cup, World Series, and Super Bowl-sized spectacles—provide unique, huge advertising platforms for brands to get attention and reach a massive…
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Are You Listening?
Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply didn’t respond to your request? The request that you took time to make? Let’s face it – we’re all busy…
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APE: Author, Publisher, Entrepreneur
In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…
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Social Signals, SEO, and Their Impact on One Another
Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I have no doubt this is…
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3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI
The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…
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Elevating Your Professional Image: A Comprehensive Guide to Business Card Optimization
A well-designed and optimized business card can be a powerful tool for making lasting impressions and fostering valuable connections. Gone are the days when a simple piece of paper with contact information sufficed; now, professionals are seeking innovative ways to make their business cards stand out. This article will delve into the various aspects of business card optimization, including digital…
