This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Data Protection Is a Critical Component of Every Modern Martech Stack
As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze, and act upon more consumer information than ever. From CRMs and automation software to AI -fueled personalization engines and advanced analytics...
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How to Use Social Media to Help Your Business
Given the complexity of social media marketing, tools, and analysis, this may seem like an elementary post. You might be surprised that only 55% of businesses actually utilize social media for business . It’s easy to think of social media as a craze that has no value for your business. With all of the...
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7 Surefire Tips for Courting A Guest Blog Post
Guest blogging is an intricate and delicate process that should be treated like the beginning of any relationship: seriously and with care. As a blog owner, I can't tell you how many times I've been emailed terribly written, spammy emails. Blogs, like relationships, take a lot of effort and a potential guest blogger shouldn't treat...
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Beeketing: Add a Sales Pop to Your E-commerce Site
Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the reviews are stale and old... impacting new buyer decisions. ...
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Drive More Leads With Landingi’s Landing Page Builder for WordPress
While most marketers simply insert a form on a WordPress page, that's not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions - Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars...
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illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is...
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Curating Your Network: Why Selective Connections Drive Real Relationships and Results
There was a time when I connected with everyone. If someone sent a request, I’d accept it. My reasoning was simple... networking was about being open. The more people in your network, the greater your reach. But over the years, automation changed the game. The flood of automated outreach, AI -driven introductions, and...
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Unmasking The Secrets Of A Data-Based PPC-SEO Merger
Merging pay-per-click ( PPC ) advertising and search engine optimization ( SEO ) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That's why even seasoned marketers think there's no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder...
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American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines ...
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Zyro: Easily Build Your Site Or Online Store With This Affordable Platform
The availability of affordable marketing platforms continues to impress, and content management systems ( CMS ) are no different. Over the years, I've worked with a number of proprietary, open-source, and paid CMS platforms—some incredible and some quite difficult. Until I learn a client's goals, resources, and processes, I don't make a recommendation on...