This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Seven Deadly Sins of SMS Marketing
Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.…
-
Social Signals, SEO, and Their Impact on One Another
Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I have no doubt this is…
-
Business Process Automation Solutions: The Comprehensive Guide
In today’s fast-paced digital landscape, organizations continuously seek ways to enhance efficiency, reduce costs, and stay competitive. Business process automation solutions have emerged as a game-changer, enabling companies to streamline workflows and optimize operations. This guide delves into the key aspects of business process automation, including the steps to implement it, the services available, and the tangible benefits it brings.…
-
Scout: A Service for Sending Postcards for $1 Each
Scout is a simple service that does one thing – it allows you to send 4×6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it or you can do it yourself), and they’ll print a beautiful postcard and then mail it to any number of…
-
The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of.…
-
Meta Pay: What You Need to Know About Accepting Payments and Receiving Funds Through Meta Platforms
Meta Pay, formerly known as Facebook Pay, is Meta’s digital payment platform designed to make transactions seamless across its family of apps—including Facebook, Instagram, WhatsApp, and Messenger. While most consumers are familiar with Meta Pay for peer-to-peer (P2P) payments or in-app purchases, there’s a growing opportunity for businesses to leverage Meta Pay to accept payments directly and receive funds for…
-
Why Website RFPs Don’t Work
As a digital agency in business since 1996, we’ve had the opportunity to create hundreds of corporate and non-profit websites. We’ve learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with a website blueprint, which allows us to do some initial prep work and hammer out details with the client before…
-
The Black Swan and Peanut Butter and Jelly Sandwiches
A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level. As an avid reader and blogger, I should be doing better than Junior High School, shouldn’t I? Giving it some…
-
Waste Less and Convert More With Keyword Matching Options in PPC
Pay-per-click (PPC) advertising remains one of the most direct and effective ways to generate targeted traffic. But many advertisers still overlook the critical role keyword strategy plays in determining campaign success. Too often, campaigns are structured around high-volume keywords, leaving behind those that signal buyer intent and lead to conversions. On average, 15% of PPC budgets were being spent on…
-
ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform
With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…
