This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at... and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends...
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#GetVaccinated Campaign Earns Influencers Mainstream Respect
Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible...
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Publishers Are Letting AdTech Kill Their Advantages
The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they...
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Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands
For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews...
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The Impact of Secure Payment Solutions on Online Shopping
When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire - whether or not the user needs or wants the item that's being sold online. Price - whether or not the item's cost is overcome by...
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Sidecar: Data-Driven Amazon Advertising Strategies
Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. While the Amazon audience is huge and visitors are primed to buy, navigating the channel proves to be more challenging. Launched last week, Sidecar for Amazon is a platform powered by advanced...
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Ditch Your Video Editor for One of These With Audio Synching
This last week, I was working on remixing a customer testimonial for a client. The videographer they worked with was fantastic, providing all of the raw video and audio to them in the event they wanted to assemble videos in the future. They shared the raw MXF files with me so that I could...
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Dell EMC World: 10 Terms Transforming Information Technology
Wow, what a couple weeks! If you've noticed I haven't been writing as frequently, it's because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast . To put this...
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Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran's Day in 1954, [yearssince startdate="10/8/1954"] years ago. Each year, Veteran's Day is celebrated on November 11th. Veteran's Day is observed on November 11th to mark the anniversary of the armistice that ended World War I. The armistice between the Allies...
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Always Bring the Fight Home: A Smarter Strategy for Responding to Public Criticism
Controversy is inevitable for any organization that takes a position, speaks publicly, or publishes confidently. Whether the criticism comes from a competing publication, a frustrated customer on social media, a creator’s video, or a news story that portrays your business unfairly, your response can either contain the situation or amplify it. Too often, companies make...