This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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You’re Missing 3 out of 5 Senses on Making an Impression
I was in attendance for a recent launch party of a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art, and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and…
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Automate Testing and Optimization of Your Mobile App with Applause
Test Automation from Applause is a full service offering that ensures your mobile and web apps are behaving consistently from one build to the next. I often tell people that if you design or develop anything and ask for feedback, you’re really going to get unnecessary feedback that’s not qualitative nor quantitative. Asking someone for feedback is a lot like…
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Yashi Video Advertising by Geographic Region
As video viewing continues to rise, there’s an opportunity to reach a very specific audience using various targeting techniques. With Yashi, businesses can set up an exact latitude and longitude and customize a radius around it, serving ads only to people who reside within that particular area. Yashi’s retargeting capability makes it easy to show your ads to people who…
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How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love…
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Presentation: 10 Proven Tips to Leverage SlideShare
I’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that made the home page of SlideShare. In the last few years, I’ve really learned how to get much more out…
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Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…
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SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…
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Best Practices for B2B and B2C Email List Maintenance
Email marketing remains one of the most effective channels for B2B and B2C companies, but its success heavily depends on maintaining a clean and engaged list. Poor list hygiene can significantly lead to lower engagement rates, increased spam complaints, and higher costs—when email service providers (ESPs) charge based on contact count. Moreover, a bloated list with too many inactive or…
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14 Statistics to Justify Content Marketing
We often work with folks that have trouble understanding the benefits of content marketing. They may be advertising on traditional media or be driving sales with a fantastic outbound team. While we’re not in any way against that, the investment is quite different. With advertising, the audience is owned by someone else and you’re paying a premium to access that…
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Expectations on Your Marketing Investment
We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…
