This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
How to Use Widgets to Validate Email in Your Lead Generation Funnel
Email validation is a crucial step in optimizing lead generation (leadgen) funnels. By implementing real-time email validation, businesses can enhance their data quality, prevent email bounces, improve their email deliverability, and improve the effectiveness of their email marketing campaigns. Validating email addresses helps identify inactive emails, spam traps, and duplicate entries, ensuring a cleaner and more reliable contact list. This…
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Social Media & Influencer Marketing
Five Strategies for Brands To Increase Social Media Engagement on X
Success on X (formerly Twitter) heavily depends on your ability to generate meaningful engagement. The platform’s algorithm favors updates that spark conversations, mentions, and interactions. This comprehensive guide explores five proven strategies to enhance your X marketing strategy and drive brand engagement, focusing on leveraging the power of user mentions to amplify your reach. X Algorithm If you’d like to…
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Social Media & Influencer Marketing
How Small Businesses Can Go Viral Without a Social Media Team, Law By Mike Explains
Regardless of the industry, most companies understand that viral content provides a unique path to gaining new customers and making more money. The great secret, however, is figuring out how a business or solopreneur can create viral content — especially if they don’t have a dedicated social media team. When I first set out to draw attention to my law…
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Content Marketing
Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged as a top choice for professionals and enthusiasts alike. In this article, we will delve into why the Blue Yeti…
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Sales and Marketing Training
How to Build a Social Media Marketing Funnel
The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them to converting or abandonment. But the term funnel is…
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Marketing Infographics
Advertising and Return on Investment
Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an improved ability to track success, yet offline channels will continue to dominate spend for the…
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Content Marketing
B2B Marketers Find Success With Content Marketing
Every year, the amount of money invested in content marketing strategies seems to be on the rise. Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations. As marketers get more savvy with the strategies they use to distribute their content, which tactics, platforms, and trends are…
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Event Marketing
Is There a Better Event Marketing Tool than Facebook?
Yesterday, we celebrated our second year with our Music & Technology Festival in Indianapolis. The event is a day of celebration for the tech sector (and anyone else) to take a break and listen to some amazing bands. All of the proceeds go to the Leukemia & Lymphoma Society in memory of my father, who lost his battle a year…
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E-commerce and Retail
Groove: Helpdesk Ticketing for Support Teams
If you’re an inbound sales team, customer support team, or even an agency you recognize quickly how prospect and customer requests can get lost in the tidal wave of emails that each person receives online. There has to be a better means of collecting, assigning, and tracking all open requests to your company. That’s where help desk software comes into…
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Marketing & Sales Videos
Navigating Copyright and Ownership: The Risks and Alternatives for Brands Uploading Videos on Social Media Platforms
Social media platforms like Twitter, Facebook, YouTube, and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware of the potential risks to their ownership and copyright. Risks of Uploading Videos on Social Media Platforms When brands upload their video content…
