This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which include online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest…
- Sales and Marketing Training
How to Build a Social Media Marketing Funnel
The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them to converting or abandonment. But the term funnel is…
- Event Marketing
Is There a Better Event Marketing Tool than Facebook?
Yesterday, we celebrated our second year with our Music & Technology Festival in Indianapolis. The event is a day of celebration for the tech sector (and anyone else) to take a break and listen to some amazing bands. All of the proceeds go to the Leukemia & Lymphoma Society in memory of my father, who lost his battle a year…
- Advertising Technology
4 Strategies to Mitigate the Risk of Rampant Click Fraud
Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud. Distil Networks and the Interactive Advertising Bureau (IAB) have released…
- E-commerce and Retail
Marketers: Recognize These Behaviours Central to British Buying
Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside…
- Artificial Intelligence
Otter: Real-Time Meeting & Podcast Transcription With Highlights
This week, I was attending a video conference call using Zoom. In the chat window, I noticed that there was a link inserted in the chat window by an application, Otter. When I clicked on the link, I was absolutely blown away… it opened a window where I was watching the conversation be transcribed in real-time. Because it was fully…
- E-commerce and Retail
Mobile Payment Hacks for Business
Does your business provide a mobile payment option? As payment services and mobile technologies become ubiquitous, the opportunity to turn a prospect into a customer through a mobile payment option should be on your radar! Mobile payments are clearly the trending technology for businesses of all sizes. In 2012 there were $12.8 billion in mobile transactions in the U.S., by…
- Marketing & Sales Videos
Navigating Copyright and Ownership: The Risks and Alternatives for Brands Uploading Videos on Social Media Platforms
Social media platforms like Twitter, Facebook, YouTube, and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware of the potential risks to their ownership and copyright. Risks of Uploading Videos on Social Media Platforms When brands upload their video content…
- Marketing Books
It’s Not Their Fault. It’s Yours
I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big, by Seth Godin this weekend. I’m already enjoying it, although Mr. Godin took me by surprise. Had I read more about the book, I would have noticed that the material is a compilation of his…
- Email Marketing & Automation
Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications
We’ve been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs a campaign, it creates a list of recipients outside its email marketing platform, uploads it as a new list, designs the…
