Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Paid and Organic Search MarketingVideo SEO: How to Optimize Videos for Marketing Impact

    Optimizing Your Marketing Videos for Maximum Search Engine Impact

    Video marketing is one of the best methods for marketing products and services. When done correctly, it can draw in potential customers from around the world. Given that video marketing SEO is constantly evolving, it is more important now than ever to keep up with trends to ensure you can reach the widest audience possible. Implementing an effective video marketing…

  • Email Marketing & Automation
    personalization

    Personalization is not Automated

    Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can be deemed as insincere. If you wish to personalize a…

  • Sales Enablement, Automation, and PerformancePriceGuide: Generate More Website Leads with AI-Driven Pricing Estimator

    PriceGuide: Unlock More Website Leads with AI-Driven Pricing Estimators

    Navigating generating leads in a competitive service-based industry can feel overwhelming. Customers demand transparency, and businesses must provide accurate, upfront pricing to gain trust and stand out from competitors. Yet, traditional methods are often slow, costly, and fail to meet customer expectations. PriceGuide PriceGuide is transforming the pricing landscape. This innovative platform empowers service providers to create AI-driven pricing estimators…

  • Randomize Your WordPress Headlines Easily

    I was looking for a plugin or some code to shuffle headlines on our home page at DK New Media to have some fun and dress up the home page a bit. The problem was that I have a theme applied that has specific fields for the tag line and description of the site, and I didn’t feel like tearing…

  • E-commerce and Retail
    WordPress Shopify

    Integrate Shopify Seamlessly With Your WordPress Site

    We’ve been setting up quite a few WooCommerce sites for clients… and it hasn’t been easy. The WooCommerce interface is a bit clunky and additional features are mostly available through a plethora of plugins that require paid subscriptions… and more configuring. Lots and lots of configuring. If you’ve never seen Shopify, we shared a video that shows you how to…

  • Advertising Technology
    twitter fail whale

    Hey Twitter, I Tried Ads and Here’s What Happened

    I’ve read mixed reviews on Twitter Advertising. Not having used it myself, I thought it might be worth giving a shot. I’d like to attract some more folks to the Marketing Technology Twitter account and I wanted to see whether some ads would help. I guess I don’t get to find out. Hey @TwitterAds, I tried to spend money with…

  • E-commerce and Retailblack friday shoppers profile

    Black Friday Shoppers – Night Owls vs Early Birds

    The 2013 Find&Save Black Friday Shopping Survey shows how, when and why Night Owls and Early Bird shop on Black Friday. While primarily motivated by the sales, Black Friday shoppers are driven by the thrill of the competition to find a good deal and more likely to have a tradition built around Black Friday shopping. Black Friday shoppers show little…

  • E-commerce and RetailKaching Appz: Quantity Break App on Shopify

    Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth

    In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of lower prices. For instance, a store might offer a single product for…

  • Analytics & Testingwebtrends screenshot

    The Visual Display of Information: Omniture vs Webtrends

    We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at the new user interfaces developed for each version will provide you some food for thought. I’ve said before that the…

  • Analytics & TestingCall Tracking by SEO Keyword

    Unlocking Keyword-Level Call Tracking in WordPress: A Rank Math & GA4 Solution

    If your business relies on phone calls for sales, understanding which keywords drive phone calls is crucial for optimizing campaigns and maximizing ROI. We have had multiple service organizations that relied on organic searches for acquisition and phone calls for sales. However, neither their internal call system nor their phone bank offered a means to track phone calls back to…

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