This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
How to Master Marketing Personalization with Generative AI
Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…
- Email Marketing & Automation
Personalization is not Automated
Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can be deemed as insincere. If you wish to personalize a…
Randomize Your WordPress Headlines Easily
I was looking for a plugin or some code to shuffle headlines on our home page at DK New Media to have some fun and dress up the home page a bit. The problem was that I have a theme applied that has specific fields for the tag line and description of the site, and I didn’t feel like tearing…
- E-commerce and Retail
Integrate Shopify Seamlessly With Your WordPress Site
We’ve been setting up quite a few WooCommerce sites for clients… and it hasn’t been easy. The WooCommerce interface is a bit clunky and additional features are mostly available through a plethora of plugins that require paid subscriptions… and more configuring. Lots and lots of configuring. If you’ve never seen Shopify, we shared a video that shows you how to…
- Advertising Technology
Hey Twitter, I Tried Ads and Here’s What Happened
I’ve read mixed reviews on Twitter Advertising. Not having used it myself, I thought it might be worth giving a shot. I’d like to attract some more folks to the Marketing Technology Twitter account and I wanted to see whether some ads would help. I guess I don’t get to find out. Hey @TwitterAds, I tried to spend money with…
- E-commerce and Retail
Black Friday Shoppers – Night Owls vs Early Birds
The 2013 Find&Save Black Friday Shopping Survey shows how, when and why Night Owls and Early Bird shop on Black Friday. While primarily motivated by the sales, Black Friday shoppers are driven by the thrill of the competition to find a good deal and more likely to have a tradition built around Black Friday shopping. Black Friday shoppers show little…
- Analytics & Testing
The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at the new user interfaces developed for each version will provide you some food for thought. I’ve said before that the…
- Analytics & Testing
Unlocking Keyword-Level Call Tracking in WordPress: A Rank Math & GA4 Solution
If your business relies on phone calls for sales, understanding which keywords drive phone calls is crucial for optimizing campaigns and maximizing ROI. We have had multiple service organizations that relied on organic searches for acquisition and phone calls for sales. However, neither their internal call system nor their phone bank offered a means to track phone calls back to…
- Customer Data Platforms
3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…
- Content Marketing
Is Social Media Protected Under Free Speech and the Free Press?
This may be one of the most frightening events that’s threatened free speech and the free press in this country. The Senate has passed a media shield law that defined journalism and where the only protected class of journalist are those involved in legitimate news-gathering activities. From a 10,000 foot view, the bill seems like a great idea. The LA…
