This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
Do Google Benchmarks Matter?
Today I received a newsletter from Google Analytics, the first edition of the first volume read as follows: This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes…
-
Customer Data Platforms
The Secret To Martech: It’s Not About The Tech
In Bill Simmons’ Book of Basketball, he writes of the secret of basketball. He talks of meeting former NBA Champion, Isiah Thomas, who explains the the secret of basketball is that it’s not about basketball. Simmons relays the story from Thomas and explains that the key to assembling a winning basketball team has more to do with team chemistry and…
-
Customer Data Platforms
Pipl: Transform Your Trust and Safety with Identity Intelligence
Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes are overwhelming teams, false declines are hurting revenue, and bad actors continue to find new ways to exploit vulnerabilities. Pipl…
-
Marketing Infographics
A Rather Timely Post on Influencer Marketing Strategies for Hotels
Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several hotels she might be interested in staying at to see if they might provide a stay in trade for some…
-
Artificial Intelligence
Zingly: Overcome FORO (Fear of Reaching Out) with a Multichannel CX Experience
Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding customer pain points. Every product decision, feature, and innovation stems from improving customers’ lives. But business isn’t just about building…
-
Paid and Organic Search Marketing
Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well… real-time analytics will definitely play a role. Content farms are publications sites that publish content to grab search engine traffic for profit. Hmmm… sounds a little like blogging for search to me.…
-
Marketing Infographics
How to Become a Mobile App Developer
I always thought that mobile browser applications would overtake mobile apps – much like SaaS applications have overtaken desktop software. However, with privacy issues, geolocation, swiping and other mobile capabilities… it looks like mobile applications are here to stay. This infographic from Schools.com spells out the demand and the process your team can take to become mobile app developers. Gartner…
-
Advertising Technology
Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
-
Paid and Organic Search Marketing
LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search
Keywords are words or phrases that people use to search for information on search engines like Google. In SEO, keywords are important because they help search engines understand the content on a webpage and match it to a user’s search query. By optimizing a webpage for certain keywords, it can rank higher in search engine results pages (SERPs), which can…
-
Email Marketing & Automation
Why Have People Stopped Following Your Brand?
One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email.…
