This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Responsive vs Scalable Mobile Email Design
Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window, announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year. As consumers continue turning to their mobile devices to check email, it’s more important than ever for brands to make calls to…
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Content Marketing
How to Find New Marketing Channels
“It was a really cool place to hang out until everyone else started going there.” This is a common complaint among hipsters. Marketers share their frustration; that is, if you replace the word “cool” with the word “profitable.” A great marketing channel can lose its luster over time. New advertisers take attention away from your message. Rising costs make the…
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Content Marketing
Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for its founders. It must be amazing to go to work every day knowing that you’ve made a difference. Each time…
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Marketing & Sales Videos
Pimex: Manage and Monetize Your Marketing Leads
We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. HubSpot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Pimex…
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Customer Data Platforms
Why Your Business Needs To Be Paying Attention To CCPA Compliance
California’s famously sunny, laid-back surfer culture belies its role in shifting national conversations on hot-button issues through the passage of landmark legislative acts. The first to pass everything from air pollution to medicinal marijuana to no-fault divorce legislation, California is leading the fight for consumer-friendly data privacy laws. The California Consumer Privacy Act (CCPA) is the United States’ most comprehensive…
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Marketing & Sales Videos
What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. Research for Eric’s newest book, Digital Leader, spurred this list. Wrist Watches: Once essential for timekeeping, wristwatches have become more of a fashion statement…
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Content Marketing
Advertising: How Consumers Won the War for Their Attention
In this epic, must-see presentation, HubSpot explores the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead. Don’t be discouraged by the 472 slides — 29.39% of those are…
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Paid and Organic Search Marketing
Moz Pro: Making The Most Out of SEO
Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a…
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E-commerce and Retail
SellerSmile: Why Should You Outsource Your E-commerce Support Team
When the pandemic struck and retailers were shut down, it didn’t just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now to assist them in building out their E-commerce and Martech stack to support a direct-to-consumer dropshipping business. It’s a challenging…
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Social Media & Influencer Marketing
10 Platforms For Maximizing A Brand’s Impact on X (formerly Twitter)
For enterprise corporations, selecting the right tool to manage their presence on X (formerly Twitter) involves addressing complex needs and challenges. Unlike small businesses, large enterprises require solutions that handle high volumes of content, interactions, and data across multiple accounts and teams. These tools must offer robust features to ensure effective engagement, detailed analytics, and seamless integration with other business…
