This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
PIPA/SOPA: How Free Content Might Kill Us
Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that’s under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would be more constructive to share my reaction with you. We have over 2,500 blog posts that promote technology that assists…
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Marketing Infographics
Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that…
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Analytics & Testing
Pirate Metrics: Actionable Analytics for Subscriptions
We live in times where it’s getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era – where SEO, content marketing, social media, ajax, etc. didn’t even exist. But we still keep using the tools, letting visits, pageviews, bounces and exits cloud our judgment not knowing…
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Content Marketing
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…
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E-commerce and Retail
ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we’ve been sharing our successful launch of our client’s site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some of our needs: We wanted to have it work with Shopify so that we could include a discount for the…
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Social Media & Influencer Marketing
Mastering X’s Algorithm: A Guide for Brands to Drive Awareness, Followers, and Conversions in 2024
Understanding and leveraging the algorithms that power platforms like X (formerly Twitter) is crucial for brands looking to maximize their online presence. X’s recommendation algorithm curates the content users see on their For You timeline, making it a powerful tool for brands to reach their target audience. This article will dive into X’s open-sourced algorithm, exploring its inner workings and…
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Peace be with You
I grew up Roman Catholic. To this day, my favorite part of mass was when everyone has to overcome their shyness, shake hands with their neighbor, and say, “Peace be with you.” The reply, “And also with you.” In Arabic, this is “As-SalÄmu Alaykum”. The reply, “Alaykum As-SalÄm”. In Hebrew, “Shalom aleichem”. The reply, “Aleichem shalom”. And then, of course,…
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Mobile Marketing, Messaging, and Apps
PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at some point. But before they know it, too much time has gone by. The offer expired or the event ended, and…
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Email Marketing & Automation
No, Email Is NOT Dead!
I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in…
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Content Marketing
What’s the Perception of Your Value?
Sometimes I think I’m nuts starting my own business 2 years ago (but I wouldn’t have it any other way). Shortly after starting the business I knew I was in trouble because I had a great product but didn’t have a clue how to sell it. I’d set up a quote by estimating how much time it would take me…
