This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
My Wimpy Skin For Jones Soda Company
I was checking out Jones Soday’s music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son’s website. So I dropped the great folks at Jones a line and asked if I could build them a skin. I did, and voila, they are…
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Peace be with You
I grew up Roman Catholic. To this day, my favorite part of mass was when everyone has to overcome their shyness, shake hands with their neighbor, and say, “Peace be with you.” The reply, “And also with you.” In Arabic, this is “As-SalÄmu Alaykum”. The reply, “Alaykum As-SalÄm”. In Hebrew, “Shalom aleichem”. The reply, “Aleichem shalom”. And then, of course,…
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E-commerce and Retail
Searchspring: Personalize Your Shopper’s Buying Experience with AI
Retailers face numerous challenges. From improving product discovery to increasing conversions and delivering personalized experiences, the pressure to meet and exceed shopper expectations is constant. As consumer behaviors evolve and technology advances, staying ahead of the curve has become more crucial than ever for online businesses. Searchspring Searchspring is an all-in-one conversion platform designed specifically for e-commerce. Combining AI-driven technology…
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Content Marketing
Stepping into Cross Media Optimization
There were quite a few sessions at the Webtrends Engage 2009 Conference that spoke to the power of data integration and its positive impact on business results. Many companies start with an enormous datamart design and then move backwards – trying to make everything fit into their data model. It’s a flawed process since processes continuously change… you’ll never successfully…
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Content Marketing
We’re a Top 10 Social Media Blog!
It’s always amazing to be recognized by your peers – but today really takes it up a notch! Michael Stelzner’s Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the Internet. Not only does he have great content and incredible events… he’s also selfless in promoting others. Today, my publication…
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Advertising Technology
Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
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Email Marketing & Automation
No, Email Is NOT Dead!
I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in…
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Content Marketing
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…
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E-commerce and Retail
ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we’ve been sharing our successful launch of our client’s site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some of our needs: We wanted to have it work with Shopify so that we could include a discount for the…
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Content Marketing
How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest followings on Twitter. The only thing I remember him doing (besides Demi Moore) is “Dude, Where’s my Car?”. PS: The…
