This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
A Unique Business Card… er Chip
This afternoon, I had a great meeting with our business consultant Harry Howe and our business insurance agent, Joe Glaser. It was a great meeting because Joe and Harry are masters at dialing down all the nuances of risk and insurance into a concise meeting where they basically tell me what I should do and I trust them to get…
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Content Marketing
Using Content Marketing Strategies in B2B Emails
There are times when marketers closely follow convention and I think it’s a great idea. For instance, having help or content links on the top right of your site, next or submit buttons on the bottom right, and centering sites to accommodate varying viewports. At other times, it really doesn’t make sense though and I believe this Infographic provides a…
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Sales Enablement, Automation, and Performance
DocHub: Transform Your Sales Pipeline with Smart Contract Automation
Sales teams face mounting pressure to close deals quickly while maintaining compliance and professionalism throughout the contract process. Manual contract handling, printing, scanning, and chasing signatures slow down the sales cycle and create opportunities for errors and lost documents. These inefficiencies can mean the difference between hitting quarterly targets and watching deals slip into the next period. DocHub DocHub is…
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Analytics & Testing
Tellagence: Social Marketing Intelligence
Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows and captures the information for their own personal use. Interaction – a community that responds and provides feedback to the…
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Email Marketing & Automation
The Importance of a Click Whitepaper
Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics to improve the click rates, and some real life experiences to reveal how understanding the importance of a click will…
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Advertising Technology
9 Steps for Planning Your Next Social Advertising Campaign
On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head.…
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Content Marketing
Jetpack: How To Record And View A Comprehensive Security & Activity Log For Your WordPress Site
There are quite a few security plugins available to monitor your WordPress instance. Most are focused on identifying users who have logged in and may have made changes to your site that could pose a security risk or configured a plugin or theme that may break it. Having an activity log is an ideal way to way to track these…
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Social Media & Influencer Marketing
The Power of Social Networking: Investing in Connections in the Digital Age
If you want to go fast, go alone. If you want to go far, go together. African Proverb Social networking has become an integral part of our personal and professional lives. It goes far beyond simply staying in touch with friends and family; it’s a powerful tool that can shape careers, foster innovation, and create opportunities. It’s disappointing that our…
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Advertising Technology
Reconsidering The Open Web For Your Next Ad Campaign
The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant platforms. It thrives on interoperability and offers advertisers diverse opportunities to reach audiences across independent publishers and platforms. In contrast,…
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Mobile Marketing, Messaging, and Apps
Haptic Feedback: The Evolution of Touchscreens
If you’ve not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it’s way onto touchscreens. Last year, Immersion demo’d a touchscreen at CES that provided haptic feedback. By adjusting the frequency and…
