This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Where People Use Their Smartphones
Tatango, an SMS Marketing company, has come out with another infographic that’s quite simple but disturbingly revealing on how smartphones have permeated our lives and activities. I wish movie theaters would install signal blocking devices that would render any mobile phone useless in a movie theater. Leave it in the car, people! Seriously! What do you think? Are smartphones making…
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Content Marketing
16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get…
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Marketing Infographics
Social Media Marketing Mistakes You Should Avoid
More often than not, I’m hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and opportunities, used to communicate with prospects and customers, used to target and promote your brand to relevant audiences, and leveraged…
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Content Marketing
A Successful B2B Content Marketing Strategy Requires Authority
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients’ strategies are built around their internal processes. News, product releases, service updates or even just weekly schedules dictate the content that’s published. The problem, of course, is that your business’ marketing plan doesn’t follow the routine…
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Content Marketing
Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community…
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Content Marketing
Semrush Adds Tool to Crawl Your Site and Find HTTPS Issues
If you’ve ever had to utilize a browser’s developer tools to try and track down a rogue image or include that’s not secure, you know how frustrating it is. Lucky for us, there’s been a fantastic update to Semrush‘s comprehensive Site Audit – the addition of an HTTPS checker. You can now perform an in-depth HTTPS check which covers 100…
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Customer Data Platforms
Tresorit: Securely Collaborate with Partners Worldwide with Encrypted Data Rooms
Data rooms have become essential for secure document exchange and collaboration, especially when sensitive information like PII is involved. Their popularity is fueled by the need for companies to protect confidential data during transactions, fundraising, audits, and research projects. Data rooms are essential for securely managing and sharing sensitive information in a variety of scenarios: Agency Collaboration: Agencies can securely…
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Marketing Infographics
What’s a Facebook Friend Really Worth?
Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO…
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Content Marketing
The 13 Most Popular B2B Content Marketing Tactics
This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…
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Marketing Infographics
Nurturing Conversions through the Social Media Sales Funnel
This amazing infographic sponsored by TollFreeForwarding walks the average business or marketer through the 6 keys to achieve to drive sales via social media: Awareness, Interest, Conversion, Sale, Loyalty and Advocacy. Sales funnels have been used through the marketing world because they provide a way to simplify and visualize the path of a customer from first to final action. Traditionally…
