This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
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How Better Blog Posts Make You a Better Lover
Ok, that title may be a little misleading. But it did get your attention and got you to click through to the post, didn’t it? That’s called linkbait. We didn’t come up with a hot blog post title like that without assistance… we used Portent’s Content Idea Generator. The clever folks at Portent have revealed how the idea for the…
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Mobile-First Custom LMS: Building Learning Platforms for the On-the-Go Workforce
Imagine your employee, Sarah, stuck in a two-hour commute. With only her phone in hand, she can either passively scroll through social media or use that time to complete a training module. If your learning management system (LMS) isn’t optimized for mobile, you’re missing out on moments like these — moments where learning fits seamlessly into daily routines. That’s the…
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WiFi in Cars? The Auto Industry Doesn’t Understand Me
One of the luxuries I do enjoy in life is a beautiful car. I don’t go on expensive vacations, I live in a blue-collar neighborhood, and I don’t have expensive hobbies… so my car is my treat to myself. I drive a ton of miles every year and enjoy driving to any destination within a couple of days drive. My…
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Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be answered using Email Insights, a tool for email marketers to research the most popular email newsletters and/or your competition. Email…
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The Evolution of Magento
Selecting an e-commerce platform is dependent upon a lot of variables. The number of products you’re selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento has exploded as the enterprise e-commerce platform of choice because of its flexibility for customization and the huge audience of…
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How to Guarantee Your Site is Blacklisted for Email
We were reviewing one of our clients’ sites today. They’re going to be moving to our email integration soon – which is a good thing. I’m guessing their websites are probably already blacklisted… here’s why… They have a contact form on their website. It’s nice enough, a bunch of fields to send all your personal info to them to sign…
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The Top Integrated Development Environments (IDEs) with Generative AI Code Writing
Development isn’t limited to product engineers—it’s increasingly collaborative, involving sales engineers, marketers, and data teams who work together to build and maintain dynamic workflows, personalized user journeys, and integrated platforms. As tech stacks grow in complexity and expectations around speed and agility increase, businesses need collaborative coding tools that are not only efficient but AI-enhanced to automate routine tasks, guide…
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4 Elements to Drive Lead Generation with Marketing Automation
Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that already matches their internal processes, strengths and resources. I’m weary…
