This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
The Most Important Skill Salespeople Need to Learn
My wife finally had a chance to replace her 8-year-old laptop, which was starting to function more like a Brother word processor from the late 80s, only not as fast. It was a Dell with 512 MB RAM, and a 80 MB RAM hard drive. It was slow, unstable, and the crank-up handle had snapped off the front. She ended…
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Social Media & Influencer Marketing
What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to one of the special traits of social media. It’s vulnerability. The next section is sort of personal… so if you…
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Analytics & Testing
The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a…
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Email Marketing & Automation
Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be answered using Email Insights, a tool for email marketers to research the most popular email newsletters and/or your competition. Email…
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Content Marketing
Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand. The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was…
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E-commerce and Retail
BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…
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Content Marketing
My Blogging Cards Have Arrived!
Once I get done speaking at conferences, I’m often asked for a business card by quite a few of the folks. Business card? For a blogger? With 3 conferences coming up in the next few months, I decided to take the plunge and actually get some business cards made! I’m not sure how much business I may have lost after…
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E-commerce and Retail
Plurro is Bringing the Cash Mob to Your Local Retail Business
There have been some serious holes found in the group discounting industry that haven’t been overcome yet. Complaints from businesses utilizing Groupon and LivingSocial have pointed to several issues: The required discounts are so steep that it hurts the businesses. The payment on the discount doesn’t come immediately, causing severe cashflow issues that have buried some businesses. The consumers that…
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Marketing Infographics
Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later…
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Analytics & Testing
How Does Google Analytics Collect All Of That Data?
Google Analytics 4 (GA4) has revolutionized how businesses collect and analyze data. By utilizing a sophisticated tracking pixel and integrating with Google’s vast data ecosystem, GA4 offers unparalleled insights into user behavior. This integration allows for cross-device tracking, providing a seamless view of the customer journey from initial interaction to conversion. GA4’s event-based data model offers flexibility in tracking custom…
