This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Mailchimp: All-In-One Site, E-Commerce, Marketing, Automation, And Email Marketing Platform
Today, Intuit Mailchimp is a formidable marketing platform and email service provider (ESP) that’s simply hard to beat. Years ago, I was running our newsletters off of Mailchimp but left the platform when my account was disabled for a spam complaint – with a list that was grown purely organically and used Mailchimp’s double opt-in. At the time, the platform…
-
Changing Consumer Behavior Impacts Marketing: Takeaway from Email Benchmark Report
Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing Benchmarks Report from GetResponse provides valuable insights to help marketers understand how the consumer mindset has shifted. In this article, we’ll explore the report’s key findings and offer actionable takeaways…
-
The Effectiveness of Mobile App Push Marketing
According to Responsys’ SVP of Emerging Channels Michael Della Penna, by 2020 there will be 75 billion devices connected to the Internet of Things. This isn’t people… our homes, our automobiles, our platforms, and even our medical devices are all developing comprehensive mobile and tablet applications with push notifications. Responsys recently commissioned a mobile marketing survey of 1,200 U.S. consumers…
-
Why do great employees leave? Why must great companies still recruit?
Over the last decade, I have had the pleasure of working for several companies. The company that I measure most to is Landmark Communications. The Corporate Staff at Landmark empowered employees to develop themselves as much or as little as they would like. The company did so without fear of the investment that they would make in employees that may…
-
Driving Sales Success: Proven Tactics and Technologies to Increase Sales in 2025
Increasing sales in today’s competitive marketplace is a multifaceted challenge that requires companies to blend time-tested sales techniques with modern technological advancements. Both business-to-business (B2B) and business-to-consumer (B2C) organizations share the goal of driving revenue growth and building long-term customer relationships. Yet, their sales cycles, customer expectations, and strategic priorities differ. This comprehensive article explores the various sales strategies, methods…
-
Dropping the Super Bowl for Digital Media
1.webp” alt=”Technology and Marketing” align=”right” border=”0″ /> More and more businesses are embracing technology when it comes to their marketing strategies. When Pepsi pulled out of the Super Bowl, traditional journalists called it a gamble. Not advertising in the Super Bowl is a gamble? Really? A Super Bowl advertisement costs $3 million dollars per 30 seconds. Pepsi planned two 30…
-
The Power Of Simplicity: Why Less Is So Hard To Master
In nearly every corner of business, 1 the winning strategy. It reduces friction, speeds up decision-making, increases adoption, and fosters trust. Yet, despite all this evidence, most organizations tend to drift toward complexity. We add features to products, layers to campaigns, jargon to messaging, and touchpoints to customer journeys. We confuse more with better. Table of ContentsWhy Complexity Creeps InSimplicity…
-
Configuring an Internal PC for External Access
With the adoption of firewalls and routers, connecting to another computer via the Internet has become a real challenge. If you’d like to configure your computer so external access is possible, there are some in-depth configuration changes that you need to make to your network. 1.webp” alt=”” title=”Network” width=”475″ height=”117″ class=”aligncenter size-full tie-image2391″ /> Obtain your IP Address or DynDns…
-
PPC versus SEO: Spy vs. Spy
1.webp” alt=”” width=”192″ height=”192″ align=”right” />Does anyone remember the old Spy vs. Spy comics? Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing strategy. Business’s immediately pick sides: Pay Per Click (PPC) versus Organic Search (SEO). The goal of a search marketing strategy is…
-
Hello, I’m a Mac. And I’m a PC.
We all love Apple’s commercials that poke fun at PCs. While I’m an Apple household, I think that sometimes Mac users are a bit over the top of how great their platform is, so I decided to poke a little fun at the campaign. Hello, I’m a Mac. And I’m a PC. PC: I have RAM, a Motherboard, a Processor,…
