This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Most Important Skill Salespeople Need to Learn
My wife finally had a chance to replace her 8-year-old laptop, which was starting to function more like a Brother word processor from the late 80s, only not as fast. It was a Dell with 512 MB RAM, and a 80 MB RAM hard drive. It was slow, unstable, and the crank-up handle had snapped off the front. She ended…
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Top 7 AI Automation Testing Tools in 2025
Software testing isn’t what it used to be. With the explosion of complex web applications and continuous delivery cycles, traditional testing methods are buckling under pressure. Manual testing struggles to keep pace with fast-changing codebases, and QA teams often face poor test coverage, missed defects, and inconsistent release quality. In 2025, the shift toward intelligent automation is no longer optional…
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How to Leverage Facebook Conversion Tracking
Conversion tracking is a key component of any website’s analytics implementation. Off-the-shelf analytics can not identify whether or not a visitor actually converted. For some websites, a conversion is when a whitepaper is downloaded, for some it’s an email subscription, and for e-commerce sites it’s an actual purchase that’s made on the site. Some conversions happen offsite when a prospect…
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4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…
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Not Enough Agencies Tell Prospects to Take a Walk
One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working…
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems (CMS) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins, performance issues, and constant maintenance. On one side, business leaders wanted scalable systems that delivered reliability, speed, and growth. On…
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Where People Use Their Smartphones
Tatango, an SMS Marketing company, has come out with another infographic that’s quite simple but disturbingly revealing on how smartphones have permeated our lives and activities. I wish movie theaters would install signal blocking devices that would render any mobile phone useless in a movie theater. Leave it in the car, people! Seriously! 1.webp” alt=”” title=”Where-Are-Smartphones-Being-Used-Infographic” width=”640″ height=”1188″ class=”alignright size-full…
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Will We Ever Return to Building Our Own Computers? Framework Gives Me Hope
I began my digital career by connecting PCs to PLCs and networking the devices to retrieve performance data for preventive maintenance routines. Back then, building a PC was part art, part obsession, part continual discovery. You’d choose your case, pick a motherboard you liked, slot in the memory, add your video card, connect the storage, tweak the cooling, and iterate.…
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Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress
The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. They’ve now published an inbound marketing plugin that provides all the tools necessary to do this – directly from WordPress! The plugin…
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Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop…
