This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
The Marketing Genius of Jim Irsay
On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black…
- Customer Data Platforms
Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…
- Sales and Marketing Training
Visme: Elevate Your Creativity with the Free Digital Design Foundations Course
First impressions are everything—often, your brand’s first impression comes from its visual content. Whether it’s a social media post, website banner, or company presentation, the design behind your message speaks volumes about your professionalism, brand identity, and attention to detail. But what if you’re not a professional designer? What if you spend hours agonizing over fonts, colors, and layouts without…
- Content Marketing
The Flash Drive Business Card
If you’ve read this blog for a while, you know I’m a sucker for technology… and business cards. When I meet someone and they hand me a card, I’m terribly judgmental. Yesterday, I met with Rob Bacallao from Sharp Staffing and he handed me this beauty: The Wafer flash drive business card from Flashbay is pretty cool – coming in 2Gb,…
- Content Marketing
25 Awesome Content Marketing Tools
We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering…
- Artificial Intelligence
Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting grounds. They create lists of prospects they think are great and…
- Marketing & Sales Videos
Dancing for Queso
Had I known that Moe’s Southwest Grill had a dance video contest for $10,000 – I may have dedicated a desktop jam video just for them! I like this campaign for a few reasons. The agency Brandmovers didn’t have to artificially create the demand… they created the strategy and the consumers did the work… the production, the distribution and the…
- E-commerce and Retail
Immerss: Increase E-commerce Revenue With Co-Shopping And Live Video Events For Your Shopify Store
If you take a moment to study in-store retail sales for a brand that has incredible customer service versus a store that struggles with it, you can definitively see the difference a human can make in driving increased revenue. Online stores are utilizing technologies to try to overcome the in-person experience – with tools like augmented reality (AR), virtual reality…
- Customer Data Platforms
VisualVisitor: Identify Anonymous Website Consumer and Business Website Visitors
Are you missing out on valuable leads hiding within your website traffic? Many businesses struggle to identify their anonymous website visitors, hindering their ability to nurture and convert them into customers effectively. Visual Visitor offers a solution to this challenge, providing a powerful platform that unveils the identity of those anonymous visitors and empowers businesses to turn them into qualified…
- Customer Data Platforms
The Hidden World of Data Brokers: What Marketers Need to Know
Consumer privacy concerns have reached unprecedented levels as the shadows of data misuse and breaches loom large. From unauthorized data sharing to aggressive targeted advertising, consumers are increasingly wary of how their personal information is collected, traded, and exploited. This heightened awareness has sparked a privacy-first movement, with consumers actively deploying data removal tools to scrub their digital footprints from…
